2012 America Outdoors Association Agenda

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Strategies to Find New Customers and Grow Demand
Daytona Beach, Florida December 4-6, 2012 (Registration and Opening Social 12/3/12)

Monday 12/03/2012*

3:00 PM - 8:00 PM On-site Registration - Hilton Daytona Beach
5:00 PM - 7:00 PM Opening Social - Hilton Daytona Beach, South Tower Oceanview Room
Sponsored by CBIZ
7:00 PM - 7:45 PM Maximize the Benefits of Membership and the AOA Conference - Hilton Daytona Beach Tomoka ABC

Tuesday 12/04/2012

7:30 AM Registration Hilton Daytona Beach, St. John's Crystal, Halifax prefunction area
Coffee Sponsored by Fund Your Dream
8:45 - 10:00 AM Keynote Marketing to Reach All Ages and Generations, Matt Thornhill, St. John's Crystal, Halifax -
Sponsored by Resmark Systems

10:30 - 11:45 AM Breakouts:

• Marketing to Reach All Ages and Generations Part 2 session, Matt Thornhill, St. John's Crystal, Halifax
• Web Strategies for 2013 to Help You Beat the Competition, Jeremy Cameron, Tomoka ABC
• What to Expect When You Are Sued, Tracey Knutson, Flagler ABC

Noon - 1:30 PM AOA Luncheon; Election of Board and Annual Meeting, Coquina Ballroom North Tower, third floor
Sponsored by Worldwide Outfitters & Guides - WOGA

1:45 - 3:00 PM Breakouts:

• Trip Costing Model to Control Expenses, Greg Henington, Flagler ABC
• Pay per Click 101, Elizabeth Marsten, St. John's Crystal, Halifax
• Advanced SEO and Google Analytics to Achieve and Measure Better Results, Jeremy Cameron, Tomoka ABC
• Stand-up Paddleboards, Chris Stec (requires preregistration - session is full) meet in the Ocean Center Room MO1 D

3:00 PM 8:00 PM Outfitter Expo Trade Show Ocean Center Arena
3:15 PM 4:15 PM Paddlesports Rental Cracker Barrel, Ocean Center MO1 ABC
6:00 PM 8:00 PM Trade Show Grand Opening Reception Ocean Center Arena

Wednesday December 5, 2012

7:30 AM Coffee Sponsored by Fund Your Dream St. John's Crystal, Halifax prefunction area
8:30 AM 9:45 AM Keynote Which Social Media Can Really Benefit Your Outfitting Business, Patrick O'Malley, St. John's Crystal, Halifax
Sponsored by Outdoor Ventures
9:00 AM 6:00 PM Outfitter Expo Trade Show Ocean Center Arena

10:00 AM 11:00 AM Breakouts

• Advanced Level PPC Strategies, Elizabeth Marsten, Tomoka ABC
• YouTube Tricks and Techniques to Grow Your Business, Patrick O'Malley, St. John's, Crystal, Halifax
• Benchmarking: Revenue and Expense Ratios, Michael Becher, Flagler ABC

11:00 AM 12:30 PM Breakouts:

• Effective Leadership During Changing Times, Harry Chambers, Tomoka ABC
• Selling to Ecotourists Doug Motel, St. John's Crystal, Halifax
• The Trial and Jury Decision, Tracey Knutson, Flagler ABC

12:15 PM 1:30 PM Lunch in Exhibit Hall Ocean Center

12:45 PM 2:00 PM The Future of Whitewater Rafting as a Brand Cracker Barrel, Ocean Center MO1 ABC
2:30 PM 4:30 PM Vendermar Product Demos Ocean Center MO1 ABC
* 2:30 Down River Equipment: Rowing Frame Technologies - Why Quality Frames Will Improve Your Bottom Line
* 3:30 Xola.com: The Power of Social Booking

6:15:PM 8:15 PM Prepare for the Apocalypse Party and Live Auction, Sponsored by Trekksoft, Ltd., Hilton, St. John's, Crystal, Halifax

Thursday 12/06/2012

7:30 AM 8:30 AM Learn How to Use Pinterest for Huge Tourism Traffic, Doug Motel, Ocean Center, Room MO 1 ABC
8:00 AM 2:00 PM Outfitter Expo Trade Show Ocean Center Arena
10:00 AM Vendermar Product Demos Ocean Center MO1 ABC
*9:00 AM Man of Rubber and Rios Tropicales: How we made the World Rafting Championship 2011 Carbon Neutral
* 10:00 AM Adventure Office: Build new revenue through increasing repeat guests while reducing costs and workload!
* 11:00 AM Trekksoft, Ltd.: Accelerating destination - How to get your company more sales by connecting to others.

1:00 PM 2:00 PM 7 Essential Strategies for Tourism Success, Susan Sweeney, Hilton, St. John's Crystal, Halifax
1:00 PM 2:15 PM Real Strategies for Healthcare Reform: Seasonal Workers, Coverage Mandates, Tax Credits and More, Tracy Roseman, David Byrd, Tomoka ABC

2:15 PM 3:30 PM Breakouts Hilton

• Strategies for Facebook Marketing Success, Susan Sweeney, St. John's Crystal, Halifax
• Adventure Resort Cracker Barrel, Tomoka ABC
• Coaching Employees and the Effective Use of Discipline, Harry Chambers, Flagler ABC
  

4:00 PM 5:00 PM Groupon, Living Social, Trip Advisor and Great Online Tools and Gadgets, Susan Sweeney, St. John's Crystal, Halifax
4:00 PM to 5:00 PM Aerial Activity Cracker Barrel, Tomoka ABC
5:15 - 6:30 PM Ice Cream Social, closing event and Silent Auction - Flagler ABC See the auction items.

© America Outdoors Association 2012

All sessions take place at the Hilton unless otherwise noted.
*Agenda is subject to change.

2012 Sponsors:

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General Conference Information – Trade Show Exhibitors

WHEN: Registration December - 3 & 4, 2012
SEMINARS: December 4-6, 2012
TRADE SHOW: December 4-6, 2012