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America Outdoors Association Bulletin

Google Still Dominates Search but Yahoo Sites Get More Traffic to Websites

New Rock Slide Closes U.S. 64 and Access to Ocoee River

Group Health Insurance at Your Company?  You Must Report Whether Your Plan Prescription Drug Coverage is “Creditable” or “Non creditable” by October 14th.

Join the Crowd of Companies Already Signed up for the Benchmarking Study

The 2013 Trade Show is nearing a Sellout!

Check out the AOA Conference Agenda.  Come prepared to Renew, Motivate, Collaborate, Enjoy!

Google Still Dominates Search but Yahoo Sites Get More Traffic to Its Websites

There is some confusion out there about who has the most powerful search engine after news reports said Yahoo had overtaken Google.  Yahoo overtook Google in unique visits to their website properties, including tablet email programs and traffic to other sites such as Yahoo Finance, which is one of the best financial pages on the internet.  Yahoo scored 196.6 million unique visitors versus 192.3 million for Google web properties, according to CNN Money.  Of course, these visits help Yahoo’s ad revenues.  Google still dominates search. Comscore gives Google 67% of the core search market as of July 13th.  Microsoft sites (Bing) captured 17.9% and Yahoo got 1.3%, a drop of 0.1%.  Ask had 2.7% and AOL 1.2%.
Google had 13 billion core searches, Bing had 3.5 billion and Yahoo 2.2 billion.

Study on Conversion Rates Between Paid Search and Organic

According to a recent study of 200 retail websites by MarketLive (http://www.marketlive.com/), the conversion rate for paid search was 2.6% versus 1.9% for organic search.  The study period covered January 1 through June 30, 2013.  Paid search accounted for one-third (33%) of search engine visits during the period, versus 26% in 2012.  Organic search actually generated more new visits to the websites than paid search with organic generating 66% versus 59% for paid search.  33% of traffic during the study period was from mobile devices and tablets with tablet traffic growing faster than smartphones.  The study results were reported by Jennifer Slegg in a recent Search Engine Watch article. 

New Rock Slide Closes U.S. 64 and Access to Ocoee River

It has been one of those challenging years for most outfitters due to disruptions in weather patterns.  High water closed rivers in the East for at least a few days, including the 4th of July weekend.  While the West was dry, the East saw relentless rainfall and showers, almost every weekend until recently.  Now Ocoee River outfitters are contending with a new rock slide, which threatens their Labor Day weekend business.  Fortunately, a containment fence kept most of the rock off the highway, but the fence is nearly overflowing and the road will be closed until the debris can be removed and the potential for additional slides assessed, according to the Chattanooga Times Free Press.  Last weekend, two fatalities occurred on the middle stretch of the river which has historically seen very few fatalities.  Outfitters saw hundreds of cancellations after those events. 

Group Health Insurance at Your Company?  You Must Report Whether Your Plan Prescription Drug Coverage is “Creditable” or “Non creditable” by October 14th.  

The Medicare Modernization Act (MMA) requires entities with group health insurance plans (whose policies include prescription drug coverage) to notify Medicare eligible policyholders whether their prescription drug coverage is creditable coverage, which means that the coverage is expected to pay on average as much as the standard Medicare prescription drug coverage. You must send a report to the Centers for Medicare & Medicaid Services (CMS) and to your Medicare Part D eligible employees and eligible spouses prior to the deadline on October 14th, 2013.  NOTE: Every GROUP administrator must notify CMS of your plan being creditable or non-creditable, regardless of whether or not you have Medicare-eligible employees/spouses.

Join the Crowd of Companies Already Signed up for the Benchmarking Study

Over two dozen companies have signed up to participate in the industry benchmarking study.  The cost for participation and an individualized confidential report is $200.  Click here for the details and a sign-up form. 

The 2013 Trade Show is nearing a Sellout!

Plan to be in Albuquerque December 10-13 for a great line-up of speakers and to take advantage of show specials from these exhibitors:

Achilles Inflatable Boats * Administrative Resources * Adventure Office * AdventureRes, LLC * AIRE, Inc. * ALPS Mountaineering * Arctic Reservations * Beryl Minghini Sales * Can-Coctions * Cataract Oars * Caviness Woodworking Co., Inc. * CBIZ Insurance Services * Challenge Design Innovations * Challenge Towers * Confluence Internet Services, Inc. * CoolWorks.com * Demaree Inflatable Boats, Inc. * Down River Equipment * East-West Printing, Inc. * EMI Sportswear * Evergoing Products Group, LLC * Fund Your Dream * G.A. Printing * Gattuso Distributing, Inc. * Group Transportation Services (GTS) * High Wind Productions * Huge Brands Inc. * Hyside Inflatables * Immersion Research * Inflatable Technologies * Jack's Plastic Welding, Inc. * Jackson Kayak * Man of Rubber * Maravia * Midwest Raft Distributors * NRS * OPI Ohiopyle Prints, Inc. * Osagian Canoes * Ouray Sportswear * Paddlesports Warehouse * Paluski Boats/Valley Paddles * Pocket Disc * Resilient Solutions, LLC * RESMARK Systems * Rocky Mountain Rafts * Sattler Insurance Agency * Sawyer Paddles and Oars * Selway Fabrication * SOTAR/White Water Mfg. Inc. * Sport Staff, Inc. * Star Inflatables * TerraVida Threads, LLC * The Duck Company * Vanguard Inflatables * Wilcor Outdoors * Worldwide Outfitter & Guides Association * Xola.com * Zodiac of North America

Register Now!
 

Check out the AOA Conference Agenda.  Come prepared to Renew, Motivate, Collaborate, Enjoy!

-- Strength in Numbers, Collaborative Advantage Leads To Competitive Advantage
-- Digital Risk Management
-- Collaboration Workshop:Tackle the Big Industry Issues
-- The Future of Digital Commerce
-- AOA Luncheon and Annual Meeting
-- Cracker Barrels:
    Guided Raft Trips Operations Network
    Guest Ranch and Equine Outfitters
    Adventure Resorts & Lodging Properties Operations Network
    Paddlesports Rental Operations Network
-- How to Use Google+ and Google Hangouts to Attract Customers to Your Business
-- How Community Forms.  Create Awareness, Trust, and Engagement
-- The Marketing Hourglass.
-- Writing Title Tags, Page Descriptions and Other SEO Strategies
-- Critical Incident Response
-- Using Front Line Staff to Capture More Revenue
-- Designing Your Website for SEO. 10 Signs Your Website Needs a Makeover.
-- Learning to Coach Your Front Line on the Reservations Process (6 hour workshop requires addition registration)
-- National Issues Update
-- Dancing in Lines, Squares and Circles  (After the tradeshow on Wednesday night)
-- For CEO's: Recruitment Strategies, Interviewing, Background Checks and Testing as a Hiring Tool
-- Effective Customer Reviews: Brand Evangelism and Managing Your Reputation on Line
-- Essential Staff Training Activities
-- The Latest Google Algorithms
-- Avoiding PR Disasters with a Social Media Policy (Your Guides and Staff Could Get You in Deep Trouble)
-- The Importance of Google+ and rel=author Attribute
-- For CEO's:  Negligent Hiring, Discrimination Issues, Drug Testing, Medical Marijuana,
-- Great Icebreakers for Your Groups
-- Closing Social and Silent Auction

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