America Outdoors Association
America Outdoors Association

November 4, 2011

 

Register now for the AOA conference!

December 6-8, in Reno, Nevada.

 

Host Hotel:
The Silver Legacy Resort
800-687-8733

Group Code  AMOUT

 

Event Venue: Reno Ballroom

Trade Show Venue: Reno Events Center

Register before the deadline to save. Click here.

America Outdoors Association Bulletin

Checkout the Industry Outcome Survey for 2011

The Final AOA Conference Agenda.  You Don’t Want to Miss It! 

Welcome to the Colorado Dude and Guest Ranch Association

Checkout the Industry Outcome Survey for 2011

Here are the results of the end of the year survey.  If you have not taken the survey, please take 3 minutes to contribute your results.  Click here to complete the survey.  It’s a great tool to compare trends in your company with that of the rest of the industry.

The Final AOA Conference Agenda.  You Don’t Want to Miss It! 
Register before the deadline to save. Click here.

Strategies to Find New Customers and Grow Demand
Reno, NV - December 6-8, 2011 (Registration and Opening Social 12/5/11)

Monday 12/05/2011
3:00 PM - 8:00 PM On-site Registration - Reno Ballroom
Avoid Late Fees, Register for the Meeting Online!
5:00 PM - 8:00 PM Opening Social - Reno Ballroom
Sponsored by Worldwide Outfitters & Guides and XINSURANCE

Tuesday 12/06/2011
7:00 AM Registration Reno Ballroom
7:00 AM Coffee and Muffins Sponsored by Fund Your Dream Merchant Services
8:45 - 10:00 AM Keynote - The Journey to Customer Advocacy -- Benchmarking the Best, Joseph Michelli
10:30 - 11:45 AM Grow Demand with a Plan to Convert Customers to Evangelists for Your Company, Joseph Michelli
10:30 - 11:45 AM Common Myths and Practices that Create Liability Exposure, Tracey Knutson

12:15 - 1:30 PM AOA Luncheon and Annual Meeting

1:45 - 3:00 PM Breakouts:

    Legal and Risk Management Issues in the Lodging Industry, Scott Joslove
    Keyword Intelligence: Keyword Research, for Search, Social and Beyond, Ron Jones
    Top Ten Tips to Reduce Workers Compensation and other Payroll Costs while Dramatically Improving Morale, John LaFevre and LeAnn Morris
    Payment Processing Strategies and PCI Compliance, Kim Callaway

3:00 - 8:00 PM Outfitter Expo Trade Show, Reno Events Center, cocktail reception begins at 6:00 PM

3:15 - 4:30 PM Jim Bedwell, Director of Recreation and Cultural Resources, USDA Forest Service

Wednesday 12/07/2011
8:45 - 9:45 AM Keynote: Adapting to Changing Markets -- A Lesson from the Ski Industry, Michael Berry
9:00 AM - 6:00 PM Outfitter Expo Trade Show, Reno Events Center
9:45 - 10:45 AM More Sales, More Guests, More Fun, Stuart Ellis Myers
11:00 - 12:15 PM Breakouts:

    Information Architecture and Developing Great Website Content, Ron Jones
    Determining the Feasibility of a New Product of Services Pat Tabor

11:00 - 12:30 PM Critical Incident Response and Crisis Communication, Tracey Knutson/Skip King

12:15 - 2:00 PM Lunch on your own

2:00 - 3:00 PM East Regional Meeting
3:00 - 4:00 PM West Regional Meeting

6:00 - 9:30 PM Party and Bowling Tournament, National Bowling Stadium
Sponsored by RESMARK Systems

Thursday 12/08/2011
8:00 AM - 2:00 PM Outfitter Expo Trade Show, Reno Events Center

9:00 - 10:00 AM Cracker Barrel with Forest Service, Diane Hitchings, Rocky Mountain Region
10:00 - 11:00 AM Cracker Barrel with BLM, Barbara Keleher, Leo Drumm
10:30 - 11:45 AM Creating Repeat Customers and Word of Mouth with Your Lodging Property, Rhonda Mills

1:00 - 2:15 PM Breakouts:

    Six Steps to Sales Growth, Stuart Ellis Myers
    Evolving Your PR to the Rapidly Changing Media Environment, Skip King
    Harnessing the Power of the Social Consumer, Simon Salt

2:45 - 4:00 PM Breakouts:

    Six Steps to Sales Growth, Stuart Ellis Myers (repeat of 1:00 PM session)
    Mobile Technology and the Experience Industry, Simon Salt
    Put "Wow" into Your Camp Cooking, Sheila Mills

4:15 - 6:30 PM
The Best Ideas Wine and Cheese Closing Social Reno Ballroom
Sponsored by Hyside Inflatables and Hux Vineyards.

Other sponsors include Nature Valley, Chums, Man of Rubber .

Welcome to the Colorado Dude and Guest Ranch Association, which is holding their meeting with the AOA conference. 

Special thanks to NRS our latest sponsor. 
Other conference sponsors include Nature Valley, Resmark, Man of Rubber, Chums, Fund Your Dream Merchant Services, Hyside and Hux Vineyards.  Attend the final program on the Best Ideas for a chance to win a free case of wine shipped to your address after the conference.
 

America Outdoors Association
PO Box 10847
Knoxville, TN 37939

Phone: 1-800-524-4814
americaoutdoors.org

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America Outdoors
Association Staff


David L. Brown
Robin Brown
Chrystal Graham
Office Phone
Office Fax
Title


Executive Director
Communications Director
Office Manager
865-558-3595
865-558-3598
E-mail address


dbrown@americaoutdoors.org
robin@americaoutdoors.org
office@americaoutdoors.org
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P.O. Box 10847, Knoxville, TN 37939