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America Outdoors Association

May 31, 2011

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America Outdoors Association Bulletin

AOA Appeals to NPS for Reasonable Insurance Requirements

Survey Results Predict Modest Improvement for 2011:  Economy Still Top Concern among Outfitters

Funny, Very Funny

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AOA Appeals to NPS for Reasonable Insurance Requirements

AOA’s Executive Director recently submitted a white paper to the National Park Service opposing the implementation of $5 million liability insurance requirements for float trips, which were recently implemented in Grand Teton National Park.  The high limits were recommended by an insurance consulting firm contracted to review NPS contracts. As expressed in the paper, AOA is concerned that these requirements will become the standard since the consultant will be reluctant to recommend lower requirements for similar activities. The AOA whitepaper documented why the limits are likely to lead to no coverage for certain adventure services when they intersect with a contraction in the availability of liability insurance.  Industry insurance executives are predicting a hardening of the market over the next two to three years due to the industry-wide inadequacy of premiums to cover losses, which may be compounded by losses in the reinsurance market.  AOA told NPS that providing backcountry adventure activities in the stunning and unique settings of National Parks is part of the agency’s mission. Corporate risk assessments are not applicable to adventure activities with inherent risks. NPS would have to violate its own regulations or laws to be subject to liability exposure from the activities provided by outfitters and under those circumstances outfitters insurance would probably not cover the agency’s illegal acts.  The white paper will be published in the upcoming AOA newsletter.

Survey Results Predict Modest Improvement for 2011:  Economy Still Top Concern among Outfitters

Of the more than 100 companies responding to the 2011 Market Outlook Survey 83% reported the economy as the most significant challenge to the future of outfitting over the next few years.  63% expressed concerns about rising operating costs.  The results are almost identical to the results from 2010.  If you have not responded, you can still respond to the survey and get the results by clicking http://www.surveymonkey.com/s/springoutlook2011  The survey will close this week.  43% of respondents saw modest to significant improvement by diversifying and adding new services.  13% reported “very positive” results from those changes.  Most of the successful changes appear to have come from the development of softer adventures and shorter trips.

Funny, Very Funny

If you want to see a very funny, promotional video that is sure to go viral, check out Zoar Outdoors’ short production on America Outdoors Association’s Facebook page.  Also, take a minute to suggest programming for this year’s Marketing and Management Conference under the Discussion tab (left column).

This Week's Online Class:  How to Develop a Completely Integrated Marketing Strategy: Social, Mobile, Digital, Web Site, and Traditional Marketing

Layna will walk you through the steps of how to develop the marketing strategy and incorporate all aspects into a successful campaign. She will begin with setting goals and benchmarks for each, then show examples of how to organize and merge mobile, social, digital, web and search and follow it with how to track, measure and report the ROI for all media.

Speaker: Layna Dugan
Date: Thursday, June 2, 2011
Time: 1PM to 2PM Central
Registration Fee $49.95 or $39.96 (20% Discount) for America Outdoors Members (Use Coupon Code AOA)

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