America Outdoors Association
America Outdoors Association

May 4, 2012


Daytona Beach Hilton


Confluence 2012
December 4-6

Daytona Beach, FL

Make your plans now!

Click here to reserve your room at the Daytona Beach Hilton.


America Outdoors Association Bulletin

Google Analytics Adds Social Reports

H.R. 1505 Proposes to Waive over 30 Laws to Facilitate DHS Access and Surveillance in Border Forests and National Parks

Knowledge You Can Acquire in Daytona at the Marketing and Management Conference, December 4 to 6

Google Analytics Adds Social Reports

Google has just announced a new set of Social reports “to help you measure the impact of your social marketing initiatives and evaluate the effect social media on your Goals and Ecommerce activities.”  According to Google, “The 4 new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business. You'll find the Social Value Overview, Social Sources, Social Plugins, and Conversion Reports in the Traffic Sources section of your account.”

Signing up is easy, but you’ll have to put Google-provided script on the pages you want tracked. The new reports allow you to track and share reports with your staff about social media traffic and conversions.

H.R. 1505 Proposes to Waive over 30 Laws to Facilitate DHS Access and Surveillance in Border Forests and National Parks

If you operate in a National Park, Monument or Forests along an international border, such as Boundary Waters, Glacier, Big Bend, North Cascades, Olympic or the Okanogan, you have undoubtedly heard publicity about the National Security and Federal Lands Protection Act which proposes to give “operational control” to the Department of Homeland Security on Department of Interior and Agriculture lands.  Apparently, laws such as the Wilderness Act, Endangered Species Act and the National Environmental Policy Act, among others, are confounding implementation of the Secure Fence Act of 2006. 

Representative Bishop (R-UT) introduced H.R. 1505 with some 59 cosponsors to waive at least 34 federal laws that are impeding, among other things, motorized patrols in National Parks, Monuments, Forests and Wilderness areas and the erection of temporary surveillance towers and fences on federal lands.  The National Security and Federal Lands Protection Act proposes to expand the operational authority of the DHS (U.S. Customs and Border Protection) on all Department of Interior and Agriculture lands within 100 miles of international borders. 

The first thing you should know is H.R. 1505 is not likely to pass in this session of Congress unless something really bad happens.  Customs and Border Patrol agents are already working with federal land managing agencies.  Even if it doesn’t move, the bill will probably encourage agencies to expand cooperative efforts around border security if for no other reason than to avoid the legislation.  Border violence and the danger from border drug cartels have put 60% of the Organ Pipe Cactus National Monument off limits to the public.  Visitation is down 50% from its peak in 1995.  Increased patrols and fencing, is allowing NPS to open up more of the Monument this year according to a story on Yahoo News although ranger carrying M-14’s while escorting visitors.

In 2006 President Bush signed the Secure Fence Act into law.  That law gave the Department of Homeland Security the authority to “take all actions the Secretary determines necessary and appropriate to achieve and maintain operational control over the entire international land and maritime borders of the United States, to include the following—
1) systematic surveillance of the international land and maritime borders of the United States through more effective use of personnel and technology, such as unmanned aerial vehicles, ground-based sensors, satellites, radar coverage, and cameras; and
(2) physical infrastructure enhancements to prevent unlawful entry by aliens into the United States and facilitate access to the international land and maritime borders by United States Customs and Border Protection, such as additional checkpoints, all weather access roads, and vehicle barriers.”

Operational control means “the prevention of all unlawful entries into the United States, including entries by terrorists, other unlawful aliens, instruments of terrorism, narcotics, and other contraband.”

More in the AOA Summer newsletter about this issue.

New Knowledge You Can Acquire in Daytona at the Marketing and Management Conference, December 4 to 6 

Enjoy 70 degree weather during this learning experience on the shores of the Atlantic Ocean.

  • Marketing that Reaches All Ages and Generations
  • Advanced SEO and Google Analytics
  • Understanding How to Factor Trip Costs into a Gross Profit Model
  • Pay Per Click (PPC) 101
  • Trade Show Grand Opening
  • Advanced PPC Strategies
  • The Latest in Website Design to Help You Stay on Top
  • What Social Media Really Makes Sense for Travel Businesses: The What, the Why and the ROI
  • You Tube Tricks and Techniques that Give You Real Business
  • Effective Leadership during Changing Times
  • What to Expect When You Are Sued
  • The Trial and Jury Decision
  • Paddlesports Cracker Barrel
  • Ecotourism Marketing
  • 7 Essential Strategies for Tourism Success
  • Stand-up Paddleboards
  • Strategies for Facebook Marketing Success
  • Whitewater Rafting Cracker Barrel
  • Coaching Employees and the Effective Use of Discipline
  • Adventure Resort Cracker Barrel
  • Trip Advisor, Living Social and Group-On – What to Do?
  • Prepare for the 2012 Apocalypse Party and Auction


America Outdoors Association
PO Box 10847
Knoxville, TN 37939

Phone: 1-800-524-4814

Click here to unsubscribe
America Outdoors
Association Staff

David L. Brown
Robin Brown
Chrystal Graham
Office Phone
Office Fax

Executive Director
Communications Director
Office Manager
E-mail address
To ensure delivery of America Outdoors Association Bulletin, please add '' to your email address book or Safe Sender List. If you are still having problems receiving our communications, see our white-listing page for more details:
Annual Conference Information Member Benefits Hot Issues Join

P.O. Box 10847, Knoxville, TN 37939