||Upload Deadline for Database Project
Extended to October
||In order to accommodate all the companies whose seasons are just
winding down but who want to participate in the database marketing project, Ruf
Strategic Solutions has extended the deadline for uploading information to
October 1. This is an unprecedented opportunity to learn the demographic and
lifestyle characteristics of your customers and your prospects, the foundation
of any successful direct marketing campaign. Uploads cost $250 for the first
file (100,000 records or less) and $100 for each additional file. The AO member
price for the reports that cluster your customers or prospects into groups will
be between $1,200 and $2,600 depending on the number of participants. These
reports would normally cost you $6,500. A program at Confluence in Salt Lake
will teach you how to use these reports as the basis for direct
||Forest Service Alaska
Proposed Final Fee
||The Alaska Region of the
Forest Service has issued a proposed final Flat Fee Policy. It does not include
fee bidding but sets fees at a standard amount for various activities. The fees
vary dramatically from activity to activity. The fees for Remote-Setting Nature
Tours are $13.80 per day, while the fee for snowmobiling is $4.87 per day.
Road-based Nature Tours are $2.16 per day. Non motorized fresh water boat trips
are $2.16 per day, but the rule does not specify whether this category includes
whitewater rafting, which does not have its own fee identified in the fee
schedule. The Camping fee is $5.68 per day and requires two user days since an
overnight stay covers two days.
The rule says that if an outfitter participates in more than one
activity, the higher fee will apply. America Outdoors' comments will ask for
clarification on which activities are included in each category. The rule is
the result of a court ruling in the case The Tongass Conservancy v Glickman and
could be precedent setting. The Forest Service has not revealed whether this
policy will lead to each region establishing its own fee
For a copy of the rule send an email to
Specify whether you want a PDF copy or hard copy via regular mail. AO will
offer comments to members before the deadline of December 14, 2006.
Solicits Proposals for Kern River Whitewater Rafting
||The Sequoia National Forest is soliciting proposals for
outfitter and guide services for whitewater rafting on three segments of the
Kern River in California. Two special use permits will be issued; one for the
Forks of the Kern and the Upper Kern and one for the Forks of the Kern, the
Upper Kern, and the Lower Kern River. One outfitter may receive both permits.
Outfitters interested in submitting proposals should contact the
Forest Service office in Porterville, CA at 559-784-1500. Proposals must follow
the prospectus guidelines and be postmarked by Monday, October 23, 2006. Cost
for submitting an application is $250. The outfitter awarded the contract will
also have to pay for the cost of issuing the permit and financial ability
determination. The cost of those processes has not been revealed.
Expected for America Outdoors' Convention in Salt Lake City
||Based on early registrations and reports from board
members who recently made calls on behalf of the meeting, attendance for AO's
Marketing and Management Conference for Outfitters and Adventure Travel should
be the highest this century. As one outfitter commented, "the agenda hits the
nail on the head for our company."
"We tried to identify the key
marketing and advertising strategies necessary for business growth or cost
savings and attract proven experts in each of those areas," said David Brown,
America Outdoors Executive Director. "Along with the agenda, the fun and social
factor has really made Confluence more attractive than ever."
Registration forms should be in
your office by now and the annual Confluence newsletter is in the mail. For
immediate information go to
Register for the meeting and book your hotel room online by clicking on
Confluence Information on the agenda page.
||The National Forest
Foundation Invites You to Become a "Friend of the Forest"
||As the official nonprofit partner of the U.S. Forest
Service, the National Forest Foundation (NFF) strengthens the public's role in
caring for these treasured lands. To accomplish critical forest conservation
goals, the NFF forges partnerships that help Americans connect to their forests
through its Friends of the Forest program. This free program connects these
Friends via a monthly e-newsletter, tree-mail and a Web site -
www.becomeafriend.org - that
emphasizes recreation and volunteerism on each National Forest.
The NFF works to
ensure that your business can prosper and that your clients continue to enjoy
special places that remain healthy and productive for generations to come.
America Outdoors and the NFF have established a relationship to help drive
traffic to our member companies, and in turn to encourage our clients to become
a Friend through the NFF Web site.
There are many options for
you to work directly with the NFF to gain recognition for your company and to
enroll your clients in this exciting and worthwhile program; examples include:
(1) reciprocal Web site links; (2) Friends of the Forest marketing materials;
and (3) a program that gives your clients an easy way to contribute to the NFF,
and provides your company and our trade association with visibility for the
conservation results that we help to accomplish. (Call Cindy Pandini at
866.773.4633 for more information.)
River Tubing Receives Take Pride in America
||AO members Henri and Lynda Breault, of Salt River Tubing
& Recreation in Mesa AZ, received the 2006 Take Pride in America National
Corporate Award for the company's resource stewardship events called "Bag it
The national award honors Salt River Tubing &
Recreation for "outstanding stewardship" for the development of the "Bag it for
Bucks" program. The program targets the July 4th holiday weekend to encourage
responsible stewardship and volunteerism on public lands and provides
appreciation for tuber's conservation efforts. Major goals of the program
included increased public awareness and respect for National Forest
recreational areas and the conservation and preservation of natural resources.
To promote resource stewardship, the company provides litter bags to customers
and encourages them to "stash and bag" picnic trash while floating on the Lower
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