If you cannot read this html-formatted special newsletter, please copy and paste the following address in your browser. http://www.americaoutdoors.org/html-article/vol7num10.htm
Or contact AO at info@americaoutdoors.org; a text copy will be sent to you.

header

APRIL 19, 2007

America Outdoors E-News

 
Scam Alert - Scam Uses Credit Card to Book Trips New AO Study on River Use Shows Continued Recovery after 9/11
60% of Booths Sold for America Outdoors Marketing and Management Conference Tradeshow Reservations Training Seminar Receives Highest Rating from All Attendees
Welcome to New America Outdoors Members
Scam Alert - Scam Uses
Credit Card to Book Trips

  Beware of a scam hitting many outfitters for multi-day trips. The basic modus operandi is that the customer overpays for the trips by including payment for other portions of a travel package. Then after using a credit card (which may have been stolen) to book the trip, you are asked to reimburse a travel coordinator for the additional travel. The email originates from a person in the United Kingdom who books a trip using a valid credit card (probably stolen). This is a new version of a scam used a couple of years ago to bilk a couple of outfitters out of several thousand dollars. The email will read similar to the one below:

HELLO,
THANK YOU FOR YOUR EMAIL. I WILL TAKE THE 6 DAYS RAFTING TRIP,SO I SHALL GET BACK TO YOU AS SOON AS POSSIBLE FOR PAYMENT AND RESERVATION. MEANWHILE I HAVE TO MAKE BOOKING WITH A TRANSPORT CONSULTANT TO MAKE ARRANGEMENT FOR MY TRIP WITH MY FRIENDS TO YOUR LOCATION.
I WISH TO LET YOU KNOW WE SHALL BE 4 PERSONS COMING FOR THE RAFTING, SO PLEASE DO SEND THE TOTAL COST FOR THE RAFTING AND GET BACK TO ME.AWAIT YOUR RESPONSE ASAP. REGARDS
   
New AO Study on River Use
Shows Continued Recovery after 9/11
  AO has collected use data on over 38 rivers around the U.S. where managing agencies have valid data. The study covers a wide range of rivers in various regions. The peak years for river use were 1997 and 2000. Overall use for guided raft trips has dropped by about 15% from 2000 to 2006. A significant dip occurred after 9/11 and a series of natural disasters which was followed by a period of recovery beginning in 2004.

The data also shows that use has rebounded more significantly in areas near major population centers or in the vicinity of destination attractions. The Pigeon River is the only river showing consistent growth during the period. The Pigeon is adjacent to I-40 and the nation's most visited national park, the Great Smoky Mountain National Park. Rural or remote locations have been slower to recover and some have experienced steady declines in use. Overall river use in Colorado and on the Ocoee in Tennessee have recovered significantly where total use for guided rafting is within a few percentage points of the previous peak.

The data is available on the americaoutdoors.org website under Marketing and Sales in the password protected Member Resources area. Forgotten your password? Contact the AO office.
   
60% of Booths Sold for America Outdoors
Marketing and Management Conference Tradeshow
  With a number of new vendors signing up for Confluence, attendees will have access to pre-season specials on a wider array of products and services at America Outdoors' 2007 Marketing and Management Conference.

The conference is scheduled for December 5 - 7th at the Silver Legacy Resort in Reno. The trade show will be held in the Reno Events Center. America Outdoor member outfitters in California have agreed to coordinate the Thursday evening social event.

A conference agenda will be posted in the near future on America Outdoors.org
   
Reservations Training Seminar Receives Highest Rating from All Attendees
  The first AO sponsored Reservations Training Seminar - Outdoor Edge™ conducted by Signature Worldwide in Oak Hill, West Virginia was a rousing success. One owner said his employees returned with a "great attitude" and were committed to converting 1 or 2 more calls a day to increase sales. All the attendees rated the program "very informative, educational, and entertaining" - the highest possible rating on the evaluation. Comments from attendees stated the program was "fun", "informative" and several remarked that their only regret was that others in their company were not there. One remarked that "stubbornness" by some who don't think they have anything to learn was their biggest challenge.

Two more training sessions are planned in areas where a sufficient number of outfitters have shown interest. One session is scheduled for Maine on May 2nd. Three seats are still available for that session. Another is planned in Matamoras, PA on May 22nd. 6 seats are open for that session. For more information contact David Brown at America Outdoors, 800-524-4814.
   
Welcome to New America Outdoors Members
  New Outfitter Members
A Lazy H Outfitters, LLC, Sally Haas, Choteau, MT * Adventure Out, Cliff Hodges, Santa Cruz, CA * All American Adventures, Jed Ward, Silverthorne, CO * Canyon Creek Resort and Outdoor Education, Roger McColm, Evanston, IL * Colorado Mountain College, Kristin Malone, Leadville, CO * Five Bears Outfitters, Gary Peters, Florence, MT * Glacier Park Boat Co., Denise VanArtsdale, Kalispell, MT * K Lazy 3 Outfitters, Brett Todd, Big Timber, MT * Monte's Guiding & Mountain Outfitting, LaMonte & Mary Ellen Schnur, Townsend, MT * North West River Outfitters/Rogue River Outfitters, Craig & Tina Hughson, Lebanon, OR * Rainbow Glacier Adventures, Joseph Ordonez, Haines, AK * Rubicon Whitewater Aventures, Bill Mashek, Forestville, CA * Swan Mountain Outfitters, Patrick Tabor, Swan Lake, MT * Tahoe Adventure Company Kevin Hickey Tahoe City, CA * Teton Mountain Bike Tours, David Hunger, Jackson, WY

New Commercial Members
Sports Accessories America Gary Smith, Wheat Ridge, CO, www.saamerica.com * Zebec Inflatables Walter Kim, Incheon, Korea, www.zebec.co.kr
Return to top of page

America Outdoors® Inc., PO Box 10847, Knoxville, TN, 37939

America Outdoors Staff Title E-mail address
David L. Brown Executive Director dbrown@americaoutdoors.org
Robin Brown Communications Director robin@americaoutdoors.org
Office Manager office@americaoutdoors.org
Office Phone 865-558-3595
Office Fax 865-558-3598

Unsubscribe Notice

If you unsubscribe you will no longer receive AO member benefits that are delivered via email, including electronic bulletins, Action Alerts, links to member benefits, etc. Additionally, your company's email address will not appear in either the AO Outfitters Directory and Vacation Guide or on the America Outdoors Website. This action is required to assure that AO complies with provisions in the Can Spam Act. If you should unsubscribe by mistake, please e-mail office@americaoutdoors.org and ask to be placed back on the list. See the information below to unsubscribe.