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America Outdoors Association

May 18, 2009

 

 

America Outdoors Association Bulletin

See the Results of the Spring Business
Outlook Survey

Track the Copy and Photos People Get
from Your Website

Forest Service Outfitters – Take a Minute to Answer the Survey Related to Permitting and Fee Issues that May Be Impacting Your Operation

Award Winning Viral Marketing
Campaign for a Destination

See the Results of the Spring Business Outlook Survey

Over 94 companies have responded so far and many members posted interesting comments about the state of business in our industry.  Click on Results to see how the industry is doing.  To participate in the survey, click here: Business Outlook Survey Spring.  It only takes a minute.  Make sure your browser will accept cookies to pull up the survey.  
 

Track the Copy and Photos People Get from Your Website

You may want to know what your customers are sending to others from your website.  A new program reveals which copy and image visitors to your website are copying and sending to others.  The product is in Beta testing for now.  Supposedly, connecting it to your Website requires one line of code.  For more information go to http://tynt.com 
 

Forest Service Outfitters – Take a Minute to Answer the Survey Related to Permitting and Fee Issues that May Be Impacting Your Operation – See What’s Happening Elsewhere in the Comment Section

Click here to get to the Survey.  We know you are busy, but this could save you some money.  We are trying to get the agency to lessen the impact that the Forest Service fee policy is having on some companies this season.  Ranger districts often implement different policies, but based on direction from the national office some districts require outfitters to pay for all permitted use, rather than actual use, and require payment on the full advertised price instead of the actual price.  Many outfitters and guest ranches have had to discount this year and still have lower demand.   We have been able to get some relief on new fee policies in these extraordinary circumstances, so if you operate in National Forests please take a moment to fill out the Forest Service outfitters survey. 

Award Winning Viral Marketing Campaign for a Destination

Asheville, North Carolina has a very creative viral marketing campaign to promote visits to the city that may stimulate some ideas for your area.  Based on our surveys, it appears that outfitters in areas with a strong destination marketing effort and targeting marketing to travelers, are more successful this year.  Friends of the Five Day Weekend is a tongue-in-cheek effort to create a national standard, five-day weekend.  It’s been around for a while but is so clever, it still has legs.  You might find a way to tie into this concept and promote create some buzz among your guests.  

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America Outdoors Association
PO Box 10847
Knoxville, TN 37939

Phone: 1-800-524-4814
americaoutdoors.org

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America Outdoors
Association Staff


David L. Brown
Robin Brown
Chrystal Graham
Office Phone
Office Fax
Title


Executive Director
Communications Director
Office Manager
865-558-3595
865-558-3598
E-mail address


dbrown@americaoutdoors.org
robin@americaoutdoors.org
office@americaoutdoors.org
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P.O. Box 10847, Knoxville, TN 37939