2010 Agenda - AOA's Marketing and Management Revolution!

Confluence: Agenda | Online Registration Form | Speakers | Program Descriptions | Exhibitors

Growing Your Business in the New Economy
Salt Lake City, UT, December 7-9, 2010 (Registration and Opening Social 12/6/10)

Monday 12/06/2010
3:00 PM - 8:00 PM Registration - Salt Palace Convention Center
6:00 PM - 8:00 PM Out of this World Opening Social, Clark Planetarium downtown Salt Lake City

Tuesday 12/07/2010
7:30 AM Registration Salt Palace Convention Center
8:30 - 930 AM Keynote -- The Outlook for Leisure Travel, Adam Sacks, Tourism Economics
9:30 - 10:30 AM Future Trends in Travel and Tourism, Judy Randall, Randall Travel Marketing

Breakouts 10:45 AM - 12:00 PM:
* Essential Risk Management Practices to Reduce Your Exposure to Loss Part I, Tracey Knutson, Knutson & Associates
* Increasing Sales through Generational Marketing, Judy Randall, Randall Travel Marketing

12:15 - 1:30 PM Luncheon Speaker - What Health Care Reform Means to You, Your Employees and Your Business, Patrick Donovan and Tom Lerche, AON Consulting

1:45 - 3:00 PM Essential Risk Management Practices to Reduce Your Exposure to Loss Part II, Tracey Knutson, Knutson & Associates
1:45 - 3:00 PM Team Building, Recruiting Strategies to Create a Culture of Success, Kevin Kragenbrink, Estrada Strategies with George Armstrong

Operations Network 1:45 - 3:00 PM
* 15 Passenger Van Training Protocols
* Zip Lines and Adventure Course Management
* PCI Compliance and Strategies to Lower Credit Card Processing Fees
* Save Money on Alternatives to Standard Phone and Long Distance
* Discussion on Health Care Options under Health Care Reform

3:15 - 4:30 PM Forest Service and BLM -- Visitor Use and Capacity Workgroup
4:30 - 5:45 PM National Park Service

3:00 - 8:00 PM Outfitter Expo Trade Show, Salt Palace Convention Center

Wednesday 12/08/2010
8:30 - 9:45 AM Keynote -- Winning Marketing Strategies for the New Economy, Ron Rosenberg, Quality Talk

Breakouts 10:00 - 11:15 AM:
* SEO, Mobile, Local, Video -- Internet Marketing Tools for 2010, Ron Jones, Symetri
* Revelations from a Marketing Mystery Shopper, Ron Rosenberg, Quality Talk
* Team Building, Leadership Strategies for Ownership Transition and Succession, Kevin Kragenbrink, Esdtrada Strategies
Breakouts 11:30 AM - 12:45 PM:
* CRM - How Better Management of Your Customer Data Can Improve Your Sales, Joy Spring, Leisure Trends Group
* Team Building -- Strategies to Motivate for Peak Performance, Kevin Kragenbrink, Estrada Strategies
* Buying and Selling an Outdoor Recreation Company, Patrick Tabor, Swan Mountain Consulting

9:00 AM - 6:00 PM Outfitter Expo Trade Show, Salt Palace Convention Center
6:00 - 8:00 PM Speakeasy Party, Skybox Sports Bar, downtown Salt Lake City

Thursday 12/09/2010
8:00 AM - 2:00 PM Outfitter Expo Trade Show, Salt Palace Convention Center

8:30 - 9:30 AM Cracker Barrel with the Forest Service
9:30 - 10:30 AM Cracker Barrel with BLM
Breakouts 1:00 - 2:15 PM:
* Using Social Media for Viral Marketing, Ron Jones, Symetri
* Financial Controls to Prevent Employee Theft, Patrick Tabor, Swan Mountain Consulting
* Implementing an Integrated Sales Strategy Part I, Chris Calzone, Sonar Selling
Breakouts 2:30 - 3:45 PM:
* Green Travel, Sustainability and ROI, Brian Mullis, Sustainable Travel International
* Implementing an Integrated Sales Strategy Part II, Chris Calzone, Sonar Selling
* Using Blogs, E-mail and Social Media to Acquire and Retain Customers, Chris Baggot, Compendium Software

4:00 - 5:00 PM Team Building - The Five Vital Qualities to Leadership Success, Kevin Kragenbrink, Estrada Strategies

5:00 - 6:15 PM Wine and Cheese Closing Social

All sessions take place at the Salt Palace unless otherwise noted. Agenda is subject to change.

General Conference Information – Trade Show Exhibitors – Register Online!

WHEN: Registration December -6 & 7, 2010
SEMINARS: December 7-9, 2010
TRADE SHOW: December 7-9, 2010
WHERE: Salt Palace Convention Center
HOST HOTEL: Radisson Downtown Salt Lake City. Click here for Online Reservations, or call 1-800-333-3333 Group Code America Outdoors 2010.