America Outdoors Association Marketing and
Management Conference for Active Travel and Adventure Resorts Set for December
8 - 10
America Outdoors Association is proud to announce that Terry
Jones, the founder of Travelocity and the current Chairman of Kayak.com will give
the keynote address on The Business of Innovation at AOA's Marketing and
Management conference in Reno on December 8th. An innovation exercise will also
be part of the presentation so participants will walk away with strategies
necessary to start the change process in their business. Many speakers talk
about the future, Terry gives audiences step by step plans to create it. Jones
knows the outfitting business having spent his family vacation this year on an
outfitted trip.
Terry Jones brings audiences a unique perspective on the
business of innovation. He took a team of 10 and built a multi-billion dollar
enterprise based on an innovative idea that most of his colleagues thought
would fail. Terry created a culture of innovation where new ideas were
celebrated, mistakes became fast learning loops, and employees learned that
anyone can innovate. He will take your audience through the steps to nurture
new ideas and the organizational structures, funding policies and team members
required for success.
America's finest outfitters and adventure
resort operators will convene at the Silver Legacy Resort in Reno, Nevada for
the 21st America Outdoors Association Marketing and Management Conference this
December. The conference is the nation's largest convention of active and
adventure travel operators and their suppliers. David Brown, Executive Director
of America Outdoors Association, says the program will continue its tradition
of providing the best value in high caliber, leading-edge business training for
outfitters and adventure resort operators.
"In this challenging market, companies will
learn strategies to expand their markets increase their revenues and lower
their costs through innovation," said Brown. "Great room rates at this
affordable venue attract strong attendance. The Silver Legacy is just minutes
from the Reno airport."
"The current economic environment is
challenging much of the travel industry. Some financial experts have called it
a "reset" instead of a cycle", said Brown. "As we emerge from the recession,
companies providing active and adventure travel will have to focus on value and
relevance after an extended period of weak discretionary spending. Conference
training will draw from the segments and practices that are working in this
market environment. Attendees will gain valuable marketing and management
strategies to enable them to capture market share."
The AOA Trade Show vendors offer great
pre-season discounts on orders placed at the show. Many attendees save the
entire cost of attending by taking advantage of show specials.
For more information go
http://www.americaoutdoors.org or contact David Brown at America Outdoors
Association. Call America Outdoors Association at 865-558-3595.


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