America Outdoors Association Marketing and Management Conference for Active Travel and Adventure Resorts Set for December 8 - 10

America Outdoors Association is proud to announce that Terry Jones, the founder of Travelocity and the current Chairman of Kayak.com will give the keynote address on The Business of Innovation at AOA's Marketing and Management conference in Reno on December 8th. An innovation exercise will also be part of the presentation so participants will walk away with strategies necessary to start the change process in their business. Many speakers talk about the future, Terry gives audiences step by step plans to create it. Jones knows the outfitting business having spent his family vacation this year on an outfitted trip.

Terry Jones brings audiences a unique perspective on the business of innovation. He took a team of 10 and built a multi-billion dollar enterprise based on an innovative idea that most of his colleagues thought would fail. Terry created a culture of innovation where new ideas were celebrated, mistakes became fast learning loops, and employees learned that anyone can innovate. He will take your audience through the steps to nurture new ideas and the organizational structures, funding policies and team members required for success.

America's finest outfitters and adventure resort operators will convene at the Silver Legacy Resort in Reno, Nevada for the 21st America Outdoors Association Marketing and Management Conference this December. The conference is the nation's largest convention of active and adventure travel operators and their suppliers. David Brown, Executive Director of America Outdoors Association, says the program will continue its tradition of providing the best value in high caliber, leading-edge business training for outfitters and adventure resort operators.

"In this challenging market, companies will learn strategies to expand their markets increase their revenues and lower their costs through innovation," said Brown. "Great room rates at this affordable venue attract strong attendance. The Silver Legacy is just minutes from the Reno airport."

"The current economic environment is challenging much of the travel industry. Some financial experts have called it a "reset" instead of a cycle", said Brown. "As we emerge from the recession, companies providing active and adventure travel will have to focus on value and relevance after an extended period of weak discretionary spending. Conference training will draw from the segments and practices that are working in this market environment. Attendees will gain valuable marketing and management strategies to enable them to capture market share."

The AOA Trade Show vendors offer great pre-season discounts on orders placed at the show. Many attendees save the entire cost of attending by taking advantage of show specials.

For more information go http://www.americaoutdoors.org or contact David Brown at America Outdoors Association. Call America Outdoors Association at 865-558-3595.