AMERICA OUTDOORS ASSOCIATION
Growing, Protecting and Supporting America's Outfitting Businesses
Contact  |  About  |  Advertise with Us  |  Join  |   Login

America Outdoors
 
The new SEO rules: how to create quality and naturally SEO-friendly content

The new SEO rules: how to create quality and naturally SEO-friendly content

 The key to a well-ranking website isn’t making nifty technical adjustments as perhaps once thought, but creating “the best possible experience for your audience with original and high quality content”. This is according to the leader of online search: Google.

 

 Here’s how you can create content for your outdoor company that naturally boosts SEO (search engine optimization), without stuffing in keywords or hiring an SEO expert.

 

 1. Be more valuable and useful than other sites

 

 In 2011, the Google Panda algorithm was introduced: a change that aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results.

 

 To set your business apart, your website has to be not only useful and informative, but more valuable than similar sites. Above all, prioritize content that’s created primarily to give good user experience, not just to rank well in search engines.

 

 

Distinguish your company by writing blog posts that are more valuable to your reader than similar articles on the web. Consider providing a fresh perspective on content that’s been covered numerous times before, and don’t be afraid to write longer content: this tends to rank better than short-form content.

 2. Find your niche (and own it)

 

 If you search for “outdoor activity companies” on Google, you’re faced with a daunting 47,200,000 results. Alternatively, “canyoning companies” has 213,000, while “canyoning in Interlaken” has just 85,700.

 

If your target audience is very specific, your content is likely to be highly relevant to those searching for your offering. This probably isn’t an audience of millions, but this can be an advantage for you. You can clearly define your niche in a way that the big players can’t, become the expert in your area, and write well for a specialized audience.

 

 Remember that online searches are more likely to include keywords related to your city, area, or state than your brand name. Work in language that relates to where your company is based, especially on important pages such as your homepage or about us page.

 

 

3. Display information that people are searching for

 

Google’s RankBrain algorithm, introduced in 2015, uses advanced machine learning to best answer search queries. This makes it more important than ever to answer users’ questions with your content. Clearly display your location, contact information, hours of operation, and pricing on your website. Ideally, provide customers with the option to book online to increase chances of a quick conversion.

 You can also aim to answer frequently asked questions on your website. Write a blog post for these and you will not only have something to direct customers to, you will also attract new visitors to your website. Local businesses you mention might even link to your article in their own marketing.

 

 4. Make people want to stay on your site, fix what’s making them leave

 

 When people spend time on your website and make repeated visits, Google gets the hint that your site has useful and quality content that’s worth pushing up in searches. Improve your chances of this by creating high-quality unique content and having good web design.

 

 

You should also avoid–or repair–anything that’s making visitors not trust your website or leave. Double check for broken links or incorrect information, resolve grammar and spelling mistakes, and delete any spam in your blog comments.

5. Engage in the right way

 

 Ultimately, you want to nurture memorable experiences on your website that result in bookings and recommendations. Engage people in the right way with images of your outdoor activities, your surroundings, or your team. Other ways to be engaging include regular business updates, a comment box on your blog posts, and social media widgets.

 

 Avoid engaging people negatively with spelling mistakes, bad web design, or excessive ads on your website.

 

To summarize, focus on creating the most useful, relevant and engaging content within your niche. By combining a technically-sound website with quality content that goes beyond expectations, you’ll reap SEO benefits and drive organic traffic to your website.

 

 

Contributed by Lucy Fuggle of Trekksoft.

SEND ME INFORMATION

Outfitter Membership
Vendor Membership
Conference Information
Other:


We do not sell email addresses.
 
The Captcha image

 

The AOA Story

AOA is the national association of outfitters and guides and their suppliers. Check out our list of members.




Become an America Outdoors Member

The 29th annual AOA  conference is set for December 4-7, 2017.

 



Become an America Outdoors Member

Member Benefits

Save Money on Exclusive Benefits

  • Free Business Kit with membership
  • Savings on credit card processing rates
  • The AOA Shipping Discount Program
  • 5% to 15% savings on liability insurance
  • Payroll Management Services
  • Pro Plans

     <<Join>>


Legislation & Regulation

Legislation & Regulation:

  • Minimum Wage for Federal Permits
  • Federal Lands Recreation Enhancement Act reauthorization
  • Expansion of Overtime
  • Latest on Paddlesports Skill Standards
  • Log-in to Outfitter Member Resources for Complete Access to Need-to-Know Documents

     <<Read More>>


Risk Management

Risk Management:

  • Save 5% to 15% on Liability Insurance
  • White Paper:  Liability in Paddlesports Rental
  • Essential Risk Management Practices DVD
  • Brief on Use of Background Checks

     <<Read More>>




SPONSORS

Advertise with America Outdoors Association

America Outdoors
CONTACT US
  America Outdoors Address  PO Box 10847, Knoxville, TN 37939
  America Outdoors Phone  1-800-524-4814

FOLLOW US
America Outdoors Facebook   America Outdoors RSS

HOME  |  MEMBER RESOURCES  |  OUTFITTER SEARCH  |  SUPPLIERS  |  ADVERTISING  |  WHY JOIN  |  TERMS OF USE  |  SITE MAP

©2017 America Outdoors Association