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America Outdoors
AOA's Marketing & Management Conference 2017

AOA Announces Keynote Speaker for 29th annual Conference

Bridget Brennan “Why She Buys”

Mark your calendars for December 5th as AOA kicks off the 2017 Marketing and Management Conference with acclaimed author Bridget Brennan.

Bridget Brennan is the CEO of business strategy firm Female Factor, and author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers_ (Crown Business). Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone with a Y chromosome” by Fortune Small Business. She is a contributing writer on the subject of marketing and selling to women for and one of the world’s most popular speakers on the subject.

Did you know that?

Women drive an estimated 70-80% of consumer spending with their purchasing power and influence.
Roughly 75% of women identified themselves as the primary shoppers for their households.
Women now own 40% of America’s privately owned businesses2 and hold half its wealth—estimated to be $11 trillion of a total $22 trillion by 2020.
Nearly half of women surveyed say that marketers don't understand them.
In the U.S., women buy online more than men, with 12.5% of female Internet users making an online purchase in 2010, compared to 9.3% of men.
Women make 70% of all travel decisions.
Everyone needs to learn and understand how to sell to this essential market segment. This is a can’t-miss opportunity for all AOA attendees!

Seminars:  There will be more great content at the 2017 conference, training for managers, networking with the best outfitters in the country, risk management information, marketing training and much more

Host Hotel:  The Grand Sierra Resort is the host hotel for the 2017 International Marketing & Management Conference. Rate $57.00 for a king bed room, single or double occupancy, plus Daily Resort Fee and taxes. The Reservation Portal is open. Triple and Quad occupancy rates are $25.00 per person over the quoted rate.

Trade Show: The Trade Show will be held in the Summit Pavilion of the Grand Sierra Resort. We have a great list of exhibitors for you.

Getting There:  The Reno-Tahoe airport is serviced by eight airlines - Alaska, Allegiant, American, Delta, JetBlue, Southwest, United and Volaris. The Grand Sierra Resort offers complimentary airport shuttle service.


Monday December 4

Registration and Opening Social for all attendees and exhibitors

Tuesday, December 5

Seminars and Trade Show Opening Reception

Wednesday, December 6

Seminars and Trade Show

Thursday, December 7

Seminars and Trade Show


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The AOA Story

AOA is the national association of outfitters and guides and their suppliers. Check out our list of members.

Become an America Outdoors Member

The 29th annual AOA  conference is set for December 4-7, 2017. Registration will open this summer.

Become an America Outdoors Member

Member Benefits

Save Money on Exclusive Benefits

  • Free Business Kit with membership
  • Savings on credit card processing rates
  • The AOA Shipping Discount Program
  • 5% to 15% savings on liability insurance
  • Payroll Management Services
  • Pro Plans


Legislation & Regulation

Legislation & Regulation:

  • Minimum Wage for Federal Permits
  • Federal Lands Recreation Enhancement Act reauthorization
  • Expansion of Overtime
  • Latest on Paddlesports Skill Standards
  • Log-in to Outfitter Member Resources for Complete Access to Need-to-Know Documents

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Risk Management

Risk Management:

  • Save 5% to 15% on Liability Insurance
  • White Paper:  Liability in Paddlesports Rental
  • Essential Risk Management Practices DVD
  • Brief on Use of Background Checks

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