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America Outdoors
Keynote Speakers AOA 2017

AOA 2017: Growing and enhancing quality outdoor recreation experiences on America’s lands and waters.


AOA Announces Keynote Speakers

Bridget Brennan “Why She Buys”

Bridget Brennan is the CEO of business strategy firm Female Factor, and author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers_ (Crown Business). Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone with a Y chromosome” by Fortune Small Business. She is a contributing writer on the subject of marketing and selling to women for and one of the world’s most popular speakers on the subject.

Spencer Penhart "The Science of High Performance"

This highly unique and differentiated speech was designed to answer the question, “What makes a high-performer a high-performer, and how can those elements be incorporated into the workplace?”  During this speech, participants will analyze specific elements of their own professional excellence and mental toughness, and identify specific strengths and weaknesses they can develop to enhance their individual, team, and company performance.

Lonnie Bedwell, "Explore Your Vision"

Extreme adventurer and award-winning author, Lonnie Bedwell, has kayaked some of the most challenging whitewater in the world despite becoming completely blind in 1997. With homespun charm and humor, Lonnie shares his personal story of overcoming adversity as it relates to teamwork, leadership, and motivation. His tales of the accident that took his sight, his courageous recovery, and his extreme sport adventures inspire his audiences to find the strength and determination to overcome any challenge they face. His talks are for a universal audience and are applauded as being inspirational and life-changing.

Conference Highlights:
Key Note and Closing Sessions – these are 60-minute presentations designed to enlighten you, to give you information to make changes to your business, or to inspire you as you go through your busy seasons and lives.
General Sessions – these 60-minute sessions were created to provide relevant information for improving your business, increasing your knowledge base, and growing your career. These sessions are geared toward all meeting attendees, who should find value in the content.
Concurrent Sessions – Participate in 90-minute workshops focused on very important aspects of your business at no added cost. You’ll pick up ideas to take your business to the next level.
Marketing Learn from experts in the field how to leverage your marketing strategies to improve your exposure and ultimately sales
CEO/Owner Sessions designed exclusively for upper management to aid with leadership and overall strategic business management
Manager Courses and experts gathered who will help you reach and hopefully exceed your career expectations and be a great leader
Legal/HR Sessions created with management in mind…these sessions will provide valuable insight into the legalities of operating a business
Risk Management A comprehensive review of the AOA Risk Management Manual as well as information that you can use right away
Social Media Discover new strategies to draw the ideal customer to your business and create a more successful social media marketing plan.
Technology Understand what tools are available to owners, managers, and staff to help make their work easier, less stressful, and more productive
Idea Exchange – these 90-minute sessions include a professional and experienced facilitator who will provide a basis for organic discussion. These sessions allow attendees to interact with other people to exchange information.  It’s a great opportunity to connect with industry peers, find mentors, and share experiences.
Round Table Discussions – these hour-long gatherings provide participants with the chance to network and connect with peers.  Specific topics will be discussed and interesting conversation and maybe even debates may ensue.  These are generally not facilitated, but will have a moderator to take notes.
Regional Meetings – all meeting attendees are encouraged to attend the regional meetings which will be moderated by members of the AOA Board of Directors.  The idea is to share information about trends, governmental or regulatory issues, and connect with one another.
Fishbowl Conversations – these 20-minute sessions will take place in the Exhibit hall during the lunch time break.  These are sessions that will be marketing focused or provide insight to the AOA database profile.  A small group will talk about trends, future sessions, and technologies.  These are casual and quick! 


Host Hotel:  The Grand Sierra Resort is the host hotel for the 2017 International Marketing & Management Conference. Rate $57.00 for a king bed room, single or double occupancy, plus Daily Resort Fee and taxes. The Reservation Portal is open. Triple and Quad occupancy rates are $25.00 per person over the quoted rate.

Trade Show: The Trade Show will be held in the Summit Pavilion of the Grand Sierra Resort. We have a great list of exhibitors for you.

Getting There:  The Reno-Tahoe airport is serviced by eight airlines - Alaska, Allegiant, American, Delta, JetBlue, Southwest, United and Volaris. The Grand Sierra Resort offers complimentary airport shuttle service.


Monday December 4

 Registration and Opening Social for all attendees and exhibitors

Tuesday, December 5

Seminars and Trade Show Opening Reception

Wednesday, December 6

Seminars and Trade Show

Thursday, December 7

Seminars and Trade Show


Outfitter Membership
Vendor Membership
Conference Information

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AOA Conference Dec 4 - 7 Daytona Beach, FL

AOA is the national association of outfitters and guides and their suppliers. Check out our list of members.

Become an America Outdoors Member

Trip Date: September 17 - 21, 2018
Moab, UT

Join us for the 2018 George Wendt Memorial Raft Trip. Call AOA office to register. Click below to view the flyer.


Become an America Outdoors Member

Member Benefits

Save Money on Exclusive Benefits

  • Free Business Kit with membership
  • Savings on credit card processing rates
  • The AOA Shipping Discount Program
  • 5% to 15% savings on liability insurance
  • Payroll Management Services
  • Pro Plans


Legislation & Regulation

Legislation & Regulation:

  • Minimum Wage for Federal Permits
  • Federal Lands Recreation Enhancement Act reauthorization
  • Expansion of Overtime
  • Latest on Paddlesports Skill Standards
  • Log-in to Outfitter Member Resources for Complete Access to Need-to-Know Documents

     <<Read More>>

Risk Management

Risk Management:

  • Save 5% to 15% on Liability Insurance
  • White Paper:  Liability in Paddlesports Rental
  • Essential Risk Management Practices DVD
  • Brief on Use of Background Checks

     <<Read More>>


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