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AOA 2017 Conference Agenda

America Outdoors has a great line up of sessions for our 2017 Marketing and Management Conference!

AGENDA  Grand Sierra Reservations 

AOA Announces Keynote Speaker

Bridget Brennan “Why She Buys”

Mark your calendars for December 5th as AOA kicks off the 2017 Marketing and Management Conference with acclaimed author Bridget Brennan.

Bridget Brennan is the CEO of business strategy firm Female Factor, and author of the acclaimed book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers_ (Crown Business). Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone with a Y chromosome” by Fortune Small Business. She is a contributing writer on the subject of marketing and selling to women for Forbes.com and one of the world’s most popular speakers on the subject.

Did you know that?

  • Women drive an estimated 70-80% of consumer spending with their purchasing power and influence.
  • Roughly 75% of women identified themselves as the primary shoppers for their households.
  • Women now own 40% of America’s privately owned businesses2 and hold half its wealth—estimated to be $11 trillion of a total $22 trillion by 2020.
  • Nearly half of women surveyed say that marketers don't understand them.
  • In the U.S., women buy online more than men, with 12.5% of female Internet users making an online purchase in 2010, compared to 9.3% of men.
  • Women make 70% of all travel decisions.
  • Everyone needs to learn and understand how to sell to this essential market segment. This is a can’t-miss opportunity for all AOA attendees!

The Grand Sierra Resort is the host hotel for 2017. 

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AOA 2017: Growing and enhancing quality outdoor recreation experiences on America’s lands and waters

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