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AOA Announces Key Learning Opportunities for Marketing Conference in Salt Lake City

When we finished last year's event, we thought we'd have a hard time topping the learning opportunities in Daytona. After 3 months of research, following your input from our surveys, we think we have found some remarkable new programs to help you, your staff and your business grow. Here are just a few of the highlights already on tap for Salt Lake City, December 8 – 10:

Successful Sales Strategies and Campaigns for Small Business. You may have a strategy or bits and pieces of one. What can you realistically implement and how you follow-up can be the key to sales whether your employees are full-time, year around employees or seasonal workers. This session will provide you with usable strategies to implement a successful campaign. 


Content Rules: What's It Take to Be Heard in a Noisy World? Anyone with a website is now a "publisher," but what does that mean, exactly? And in our noisy world, how can we publish the kind of content that will connect with and engage the people we want to reach? What tools should we use? Which channels will engage our customers? What can we do to ignite our businesses? How are we going to manage it all? And is it hot in here... or is it me? Take a deep breath. Let's take a step back, and look at what you need to do to market your business successfully using content and social tools. 


Negotiating Skills. We all use negotiation skills in nearly every area of our lives, every single day. To negotiate is not simply to convince the other party to see and do things your way; it is to seek and find a compromise that makes both parties happy, even if one person ends up spending a bit more, working a bit more, or sacrificing a bit more than they'd originally anticipated. Negotiation skills training, then, is teaching people how to get what they want, while working within a framework that values everyone's happiness. Beyond learning how to approach clients and coworkers when conflicts arise, what language to use and what language to avoid, when to compromise and when to stand one's ground, and how to negotiate a final outcome that is acceptable to all involved, a good negotiation skills trainer caters to the internal style of the company itself. 


Trip Advisor. For many companies, TripAdvisor's success will either make or break their business. 77% of today's travelers prefer 'to get the truth and go' by first researching your fresh and historical guests reviews that are instantly available at Triple TripAdvisor, Double Your Outdoor Sales will provide a set of insights and actions all proven to triple your current TripAdvisor raving fan review performance and double your FIT & Group outdoor adventure sales closure rate. This session will also gift every attendee with a YouTube Train-The-Trainer Channel that stars top performing tourism service superstars sharing insights on how to consistently 'Wow' your guest.


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AOA Conference Dec 4 - 7 Daytona Beach, FL

AOA is the national association of outfitters and guides and their suppliers. Check out our list of members.

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Trip Date: September 17 - 21, 2018
Moab, UT

Join us for the 2018 George Wendt Memorial Raft Trip. Call AOA office to register. Click below to view the flyer.


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Member Benefits

Save Money on Exclusive Benefits

  • Free Business Kit with membership
  • Savings on credit card processing rates
  • The AOA Shipping Discount Program
  • 5% to 15% savings on liability insurance
  • Payroll Management Services
  • Pro Plans


Legislation & Regulation

Legislation & Regulation:

  • Minimum Wage for Federal Permits
  • Federal Lands Recreation Enhancement Act reauthorization
  • Expansion of Overtime
  • Latest on Paddlesports Skill Standards
  • Log-in to Outfitter Member Resources for Complete Access to Need-to-Know Documents

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Risk Management

Risk Management:

  • Save 5% to 15% on Liability Insurance
  • White Paper:  Liability in Paddlesports Rental
  • Essential Risk Management Practices DVD
  • Brief on Use of Background Checks

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