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Speaker Presentations


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December 01, 2016Developing an Incident Response Plan - Member Only

Developing an Incident Response Plan presented at the 2016 America Outdoors Association conference in Daytona Beach. Tracey Knutson outlines for you the steps and details of developing an Incident Response Plan for your operation.

November 18, 2016Liability Releases–on Paper, in the Courtroom, in the Real World, AOA 2016 - Member Only

Presented at AOA 2016.

Liability releases are one of the surest ways in our industry to avoid protracted litigation, but if you think all releases are created equally, think again. Peter and Ryan will provide the answers to many questions related to these important forms.

November 18, 2016Sales Mastery, Stuart Ellis-Myers - Member Only

Sales Mastery, preesnted by Stuart Ellis-Myers at AOA 2016

Be a part of the audience that experiences a live in-session video shoot featuring Stuart Ellis-Myers, who will capture all of the invaluable and immediately usable outdoor adventure sales mastery insights and actions he learned while researching and chatting with top-performing America Outdoor member, front line 1-800 reservationists from across the country.

November 18, 20167 Digital Trends for 2017, Matt Burch - Member Only

In 2016, Snapchat and virtual reality went mainstream, surprise album drops delighted our ear drums, and AI assistants such as Amazon’s Echo and Google’s Home invaded our living rooms. Matt gives you practical tips for how your brand can stay relevant in a world where change is the only constant.

November 18, 2016Legal Landmines: Best Practices in Hiring and Firing - Member Only

Presented by David Gevertz, Baker, Donelson, Bearman, Caldwell & Berkowitz, P.C. at AOA 2016.

What are some of the easiest mistakes employers make when hiring and terminating employees?  In outfitting, some employees have to be physically fit and capable of a high level of physical exertion.  How do employers avoid discrimination and ADA issues when filling these positions?  

December 10, 2015Book New Customers with Online Global Marketplace - Member Only

Presented at AOA 2015 by Ted Miller of Adventure Office.

Beyond your own website, real-time online distribution and marketplaces are opportunities developing in Adventure Travel. These are strong tools to reach much larger pools of potential new customers. These opportunities are not all created equal. Challenges include: associated financial models, required staff time, and potential overbooking. You will learn how to evaluate, implement, generate reservations, and benefit from these new opportunities. 

December 10, 2015Managing and Leading Great Staff and Team Meetings: Including Strategies for More Effective Brainstorming, Randy Dean - Member Only

Why is it that so many staff meetings seem like a major waste of time?

With organizational resources tighter than ever, and staff and management busier than ever, frivolous meetings are simply not an option. Yet they continue to occur more often than ever. Too many unproductive, wasteful meetings create a major drag on staff morale and motivation, thus affecting productivity, turnover, and the corporate “bottom line”. Organizations need a plan for making their meetings more effective, and execute strategies that will make those meetings productive and effective for all attendees, leading to enhanced performance and effectiveness.

December 10, 2015Stuart Ellis Meyers Presentations at AOA Conference - Member Only

As promised, Stuart Ellis-Myers has provided us with the links to the videos he referenced in his December 10th conference programs: Triple TripAdvisor, and Double Your Reservation Sales.   www.youtube.com/tripletripadvisor

Central Reservations Sales Mastery

Double Reservation Sales

December 09, 201517 Tips for a Winning Video Marketing Strategy - Member Only

With 80% of the world’s Internet traffic predicted to be made up of video content by 2019, there has never been more need for brands, marketers, and agencies to embrace video as the most effective type of communication with their target audience. Recent studies have shown that 85% of companies are finding success with a video marketing based strategy, and there’s no doubt that video can engage in a way that text never can.

Presented December 9, 2015 at the AOA conference in Salt Lake City.

December 09, 2015Emerging Digital Marketing Opportunities for Outfitters, Paddlesports Businesses, and Adventure Resorts - Member Only

Presented December 9, 2015 at the AOA conference in Salt Lake City.

December 09, 2015Time, Project and People Management in the Cloud - Member Only

Presented by Randy Dean on December 9, 2015 at the America Outdoors conference in Salt Lake City.

December 09, 2015Optimizing Your Outlook: Managing Your Time, Projects, People, Ideas, and (of course) E-mail Using Microsoft Outlook, Randy Dean - Member Only

Randy Dean, the “Totally Obsessed” Time Management/E-mail Guy uses humor and high energy as he goes into many of the most common areas of productivity loss (and possible gain!) afflicting many busy travel professionals today.

December 09, 2015Understanding Industry Standards to Avoid Liability Exposures. - Member Only

Understanding Industry Standards to Avoid Liability Exposures. Presented by Tracey Knutson at the America Outdoors Association conference in Salt Lake City, December 9, 2015.

December 09, 2015The Way We Get Sued. - Member Only

The Way We Get Sued. Presented by Tracey Knutson at the America Outdoors Association conference in Salt Lake City, December 9, 2015.

December 09, 2015How to Convert More Readers with Compelling Marketing Content, Ann Handley - Member Only

Ann Handley is Chief Content Officer of MarketingProfs and author of many books including her latest Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. At AOA 2015 in Salt Lake City Ann spoke on remaking your content marketing strategy and plan. Handley Presentation.

December 09, 201511 Handy Content Tools that Make My Life Easier, and yours too. - Member Only

11 Handy Content Tools that Make My Life Easier, and yours too.

Presented by Ann Handley at AOA 2015 in Salt Lake City

December 05, 2014Federal Mininimum Wage and Overtime Requirements - Member Only

Federal Mininimum Wage and Overtime Requirements presented by David Gevertz at the America Outdoors Association conference in Daytona.

December 05, 2014Hiring Seasonal Employees - Member Only

12 Robust Tips for Hiring Seasonal Employees, presented by Carol Hacker at the America Outdoors Association confernce in Daytona.

December 04, 2014Roger Brooks, Tourism in 21st Century / AOA Conference - Member Only

Hello AOA Attendees,
Thanks for attending my presentations at the American Outdoors Conference! As promised, you now have access to my handouts.

- Tourism for the 21st Century
- The 7 Deadly Sins of Marketing

December 04, 2014Hiring Key Employees Part 2 - Member Only

How to take the guesswork out of hiring key employees. Part 2 of a 2 part presentation by Carol Hacker at the America Outdoors Association conference in Daytona.

December 03, 2014Liability in Paddlesports Rental - Member Only

Critical issues in paddlesports rentals; both non-guided and guided.

December 03, 2014Building a Referral Engine that Builds Customers presented by John Spence - Member Only

Affectionately referred to as the “Human Cliffs Notes” by many of his clients, John is known for taking massive amounts of research combined with his personal hands-on experience to deliver timely, focused, results-driven programs.

January 29, 2014On-Water Paddling Standards - Member Only

The On-Water Standards Project
Presented at the America Outdoors Associaton 2013 Marketing and Management Conference by K. Brian Dorval
On-Water Standards Grant Facilitator & President, Think First Serve Inc.

December 10, 2013

December 12, 2013Shannon Bell: for CEOs - Member Only

Shannon Bell speaker presentation from AOA conference, December 2103. An Overview of Recruitment Strategies, Pre-Employment Testing & Covenants, Not to Compete

December 12, 2013Shannon Bell: Hiring Issues - Member Only

Shannon Bell speaker presentation from AOA conference, December 2013.  An Overview of Hiring and Retention Issues and Medical and RecreationalMarijuana Use

December 11, 2013The Marketing Hourglass - John Jantsch - Member Only

The Marketing Hourglass, presented by John Jantsch at the AOA 2013 conference in Albuquerque, NM.

December 11, 2013How Community Forms - John Jantsch - Member Only

How Community Forms.  Moving your community members to create awareness, trust and engagement. Presented by John Jantsch, Duct Tape Marketing at the AOA conference in 2013.

December 10, 2013Rebecca Murtagh Google+ - Member Only

Using Google+ and Hangouts to Attract Customers. Handouts from the presentation by Rebecca Murtagh at the AOA 2013 conference.

December 10, 2013Rebecca Murtagh Future of Digital Commerce - Member Only

The Future of Digital Commerce. Handouts from the presentation by Rebecca Murtagh at the AOA 2013 conference.

December 10, 2013Paddling Standards for Rental Operations - Member Only

Handout from Paddlesport Rental Operations Network at AOA Conference 2013.

December 05, 2013National System of Standards for Recreational Boat Operation - Member Only

National System of Standards for Recreational Boat Operation. Handout from AOA conference in Albuquerque, December 2013. / What approach is the On-Water  Standards Team taking to develop On-Water Standards for national application?

December 06, 2012Coaching Employees and the Effective Use of Discipline - Member Only

Coaching Employees and the Effective Use of Discipline, presented by Harry Chambers at the AOA 2012 conference.

December 06, 2012Learn How to Use Pinterest for Huge Tourism Traffic - Member Only

Learn How to Use Pinterest for Huge Tourism Traffic, presented by Doug Motel at AOA's 2012 conference in Daytona Beach, FL.

December 06, 2012Real Strategies for Health Care Reform - Member Only

Real Strategies for Health Care Reform: Seasonal Workers, coverage Mandates, Tax Credits and more. Presented by David Byrd and Tracy Roseman at the AOA conference in Daytona Beach, FL.

December 05, 2012Effective Leadership during Changing Times - Member Only

Effective Leadurship during Changing Times, presented by Harry Chambers at the AOA 2012 conference.

December 05, 2012Selling to EcoTourists - Member Only

Selling to EcoTourists, presented by Doug Motel at AOA's 2012 conference.

December 05, 2012Patrick O'Malley Presentations from AOA Conference - Member Only

Thanks for coming to the Social Media session or the YouTube session at the America Outdoors Conference in Daytona Beach.

December 04, 2012Marketing That Reaches All Ages and Generations - Member Only

Marketing that Reaches All Ages and Generations, presented by  Matt Thornhill at the AOA conference in 2012.

December 04, 2012Marketing That Reaches All Ages and Generations Part 2 - Member Only

Part two of Matt Thornhill's Presentation

December 04, 2012Web Strategies to Help You Beat the Competition - Member Only

Competition on the web is fierce. Beat the competition with more efficient technology processes, effective content merchandising strategies and better calls to action. Transform your passive brochure-ware web presence into a 24/7/365 proactive lead generating sales machine. Make everything sharable, mobile, searchable and simple. Reach new broader audiences by developing innovative customer centric tools, optimizing your navigation and turn more visitors into new and better customers using conversion metrics. Make every page on your website a finely tuned and highly optimized landing page to increase your conversion rate by 40% or more. Learn best practices for creating and archiving content, using custom lead generation forms, getting reviewed, monitoring your competition and being the best at speaking your customer language to gain more trust, credibility and sales.

December 04, 2012Advanced SEO and Google Analytics - Member Only

Advanced SEO and Google Analytics to Achieve and Measure Better Results

December 22, 2011Conference Keynote - Joseph Michelli - Member Only

The Journey to Customer Advocacy - Benchmarking the Best presented by Joseph Michelli on Tuesday December 6, 2011 at the America Outdoors Association Marketing and Management Conference in Reno, NV.

December 22, 2011Joseph Michelli Workshop - Member Only

Grow Demand with a Plan to Convert Customers to Evangelists for Your Company, presented by Joseph Michelli, Tuesday December 6, 2011 at the America Outdoors Association Marketing and Management Conference in Reno, NV.

December 22, 2011Critical Incident Response - Member Only

Critical Incident Response and Crisis Communications, presented by Tracey Knutson with Skip King, Wednesday December 7, 2011 at the America Outdoors Association Marketing and Management Conference in Reno, NV.

December 22, 2011Determining the Feasibility of a New Product - Member Only

Determining the Feasibility of a New Product or Service, presented by Patrick Tabor, Wednesday December 7, 2011 at the America Outdoors Association Marketing and Management Conference in Reno, NV.

December 22, 2011Payment Processing Strategies and PCI Compliance - Member Only

Presented by Kim Callaway of Fund Your Dream at AOA 2011: money-saving strategies and PCI compliance information.

December 14, 2010Increasing Sales Through Generational Marketing - Member Only

An in-depth look at how each major generational group thinks and behaves and how you can motivate the ones you want for your customers. Presented by Judy Randall at AOA 2010 in SLC.

December 14, 2010Developing a Social Media Strategy - Member Only

Using Social Media for Viral Marketing as presented by Ron Jones at AOA 2010 in Salt Lake City.

December 14, 2010New Marketing Tools - Member Only

SEO, Mobile, Local, Video: Internet Marketing Tools. Presented by Ron Jones at AOA 2010 in SLC.

December 30, 2009Marjorie Segale Insurance Reference Handout - Member Only

Reference Section of Marjorie Segale's handout that accompanied the "Common Gaps in Insurance Coverage" session at Confluence 2009 in Reno.

Building a Referral Engine that Builds Customers presented by John Spence - Member Only

Affectionately referred to as the “Human Cliffs Notes” by many of his clients, John is known for taking massive amounts of research combined with his personal hands-on experience to deliver timely, focused, results-driven programs.

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