America Outdoors Association
America Outdoors Association

October 17, 2013


AOA's Marketing and Management Conference

December 10 - 12, 2013.

America Outdoors Association Bulletin

Legislation Re-opening Government Includes One Year Extension of FLREA

Special Programs at AOA Marketing and Management Conference, December 10 - 12

FLREA Extended for One Year, Parks Are Open Again

As many of you know, the Federal Lands Recreation Enhancement Act (FLREA) is the authority used to issue outfitter and guide permits in National Forests on BLM lands. H.R. 2775, which funded operations of those agencies through January 15, 2014, includes a provision in Sec. 134 which extends the expiration date of the Federal Lands Recreation Enhancement Act by one year.  FLREA will now expire in December 2015 instead of December 2014. The extension is not a surprise since there is currently no viable legislation or legislative vehicle to reauthorize it and an extension has been discussed. Agencies may have been reluctant to issue permits in 2014 with their authority expiring and with no authority for temporary permits, many outfitters could have been left hanging. So, the extension is a good thing.

SEC. 134 reads: SEC. 134. Section 810 of the Federal Lands Recreation Enhancement Act (16 U.S.C. 6809) shall be applied by substituting ‘‘11 years’’ for ‘‘10 years’’.

In other news, some Parks are letting outfitters transfer trips that were cancelled this year to next year. Unfortunately for other outfitters, those trips are gone along with their customers in some cases.

SEC. 116 does not provide the states and land-managing agencies with authority to fund Parks and public land operations, if necessary, during a lapse in appropriations in 2014, as had been reported by various sources. There is a bill introduced in the House of Representatives to authorize the use of concessions and entrance fees to reimburse states who use their funds to keep Parks open.

 Did you lose business during the shutdown?  Let us know about it in this two minute survey.

Special Programs at AOA Marketing and Management Conference, December 10 - 12.

Special Reservations Coaching Workshop:  Coaching Your Front Line on the Reservation Process.
The focus of this six hour workshop is to improve your reservation process by identifying the skills necessary to convert an inquiry to a reservation, build coaching skills to train your staff, create value for your products and services, and build passion and commitment into the reservation process.  An additional fee over regular registration for this six hour event is $89 per person.  Participation is limited to 30 participants.
Writing Title Tags, Page Descriptions and other SEO Strategies
What is old is new again. The basics of good SEO never die. Learn how to write your best meta and title tags for Search Engines and Users
How to Use Google+ and Google Hangouts to Attract Customers to Your Business.
Google+ is highly misunderstood and underestimated platform. It is not a replacement for Facebook, LinkedIn, Twitter or Pinterest, but rather a dynamic social environment that enables engagement at a level small businesses are just beginning to appreciate. Learn why every business owner must be engaged on Google+.
Brand Evangelism and How to Manage Your Online Reputation, Effective Customer Reviews.
Brand evangelists spend 13% more than the average customer and refer business equal to 45% of the money they spend. Considered the most valuable customers that you have, brand evangelists are your raving fans, the customers who climb the rooftops, shout your praises and also come to your defense in times of need. Lisa brings you tips to turn your customers into raving fans.
Designing Your Website for Search Engine Optimization (10 Signs Your Website Needs a Makeover).
Did you know the way you design, layout and implement your site can affect your Search Engine placements? Make sure your website design is hitting the mark with Google and Bing. Learn how to recognize and avoid common site design issues that can raise red flags and put your site in a negative position.


Don't forget to make your hotel reservations. The hotel is expected to fill up, so make your reservation today.  The Hyatt is across the street from the convention center. Special room rates: $89. You'll be available to network with all the attendees staying at the Hyatt.

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PO Box 10847
Knoxville, TN 37939

Phone: 1-800-524-4814

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