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America Outdoors Association

September 8, 2011

AOA Marketing and Management Conference

Register for the AOA Marketing and Management Conference, December 6-8, 2011, Reno NV.

America Outdoors Association Bulletin

Grow Demand and Improve Your Bottom Line

To grow your market share - create evangelists for your business
At the AOA Conference in December, Joseph Michelli, best-selling author who has studied some of America’s most successful businesses, will conduct a workshop to help you develop a customized plan to enable you to deliver extraordinary service and drive word-of-mouth for your experiences. Dr. Michelli says being good is no longer good enough. You must be extraordinary to drive demand.

Joseph A. Michelli, Ph. has been described as "catching what is right in the world and playfully sparking people and businesses to grow toward the extraordinary." Dr. Michelli transfers his knowledge of exceptional business practices through presentations that explore ways to develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their life. Dr. Michelli recently was recognized by Focus.com as "one of the top five Customer Service Influencers to Track in 2011."

Generate more sales. In other seminars experts will unveil the latest research on developing compelling website content. Your reservationists will learn how to overcome objections and generate more sales. You'll explore ways to convert social media from just another activity to a platform your customers can use to spread word of mouth about their experiences with your company. Discover strategies that are already working for active travel outfitters and tour operators to boost their conversions through a compelling on-line sales strategy.

This is not just hype.  Companies who attended last year’s AOA conference had this to say about its value:
• 98% said the program provided “valuable tools to grow revenues.”
• 93% said the program provided tools to “improve the quality of their staff.”
• 99% percent of attendees rated the program “good” or “excellent.”

Veteran outfitter and conference attendee Peter Grubb had this to say, “Confluence has got to be the deal of the century as professional development conferences go!  I attend several each year and find that the value of Confluence is by far the best. First, the educational sessions are top notch and the speakers top of their class. The motivational speakers are always inspiring and I never fail to find some great material to take back to my staff.”

The complete program agenda and online registration is available now at americaoutdoors.org.  Register now to avoid late fees.  Stay up to date with the latest technology and save by placing your preseason orders with exhibitors at the Outfitter Expo Tradeshow. 

Who should attend: Any representative from an outfitting business or tour operator who wants to expand their market and grow their business. 

Attend the America Outdoors Association Marketing and Management Conference in Reno, December 6 – 8, 2011. Check out the AOA conference on Facebook for updates!

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Phone: 1-800-524-4814

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