America Outdoors Association
America Outdoors Association

September 16, 2011



Conference Agenda


Click here to register for the AOA Marketing and Management Conference.

America Outdoors Association Bulletin

National Labor Relations Board (NLRB) Finalizes Rule to Require Businesses to Post Union Organizing Rights

AOA Visits Capitol Hill to Press for Adequate Funding for Forest Service, BLM and NPS

AOA Conference Highlights - MIchael Berry NSAA President to Present

National Labor Relations Board (NLRB) Finalizes Rule to Require Businesses to Post Union Organizing Rights

From the NLRB website comes notice of the rule to require businesses (including many outfitters) to post notice of union organizing rights.

The National Labor Relations Board has issued a Final Rule requiring most private-sector employers to notify employees of their rights under the National Labor Relations Act by posting a notice. Employers should begin posting the notice on November 14, 2011. Copies of the notice will be available on the NLRB website and from NLRB regional offices by October 1.

The 11-by-17-inch notice is similar in content and design to a notice of NLRA rights that must be posted by federal contractors under a Department of Labor rule. Employers must also post the notice on an intranet or an internet site if personnel rules and policies are customarily posted there.

There is an exemption but it may not apply to many outfitters. Check out more details about the requirement and the description of the exemptions from the law firm Goldberg Segalla. We will try to get more precise information on this exemption before the November 14, 2011 deadline.

Failure to post the notice may be treated as an unfair labor practice under the National Labor Relations Act. The Board investigates allegations of unfair labor practices made by employees, unions, employers, or other persons, but does not initiate enforcement action on its own. This bulletin should not be construed as legal advice.

AOA Visits Capitol Hill to Press for Adequate Funding for Forest Service, BLM and NPS

The standing committees in the House and Senate are expected to make recommendations to the Super Committee by October 14th on provisions to reduce the deficit or enhance revenues. In anticipation of these recommendations and the prospects for some alternative jobs bill, AOA representatives visited Capitol Hill this week. We were there to learn how federal land managing agencies and their recreation programs might be impacted by the goal to reduce the deficit by $1.2 to $1.5 trillion over the next 10 years. We also offered some suggested strategies to improve trail maintenance by providing fee credits for trail clearing and expanding the use of categorical exclusions to facilitate issuance of outfitter permits.

An estimated 8,000 family-run businesses and organizations operate on federal lands under outfitter and guide permits issued by the U.S. Forest Service (USFS) and Bureau of Land Management (BLM) and under National Park Service (NPS) concession contracts and commercial use authorizations.  A statewide study by the University of Montana, “Outfitting and Guiding as Sustainable Tourism” by Norma Nickerson, found that 998 outfitters were in operation in Montana employing 4,300 guides directly and generating even more indirect employment.

Federal agencies must maintain or improve the ability of field staff to execute permitting functions or the economies in many rural areas will be adversely impacted. Donna McDonald from Upper Canyon Outfitters in Alder, Montana and Brian Merrill from Western River Expeditions in Salt Lake City Utah joined Executive Director David Brown to deliver this message.

Michael Berry, NSAA President, to Describe How the Ski Industry Used Market Research, Demographic Analysis and Grassroots Development to Fuel Growth at AOA Conference

We are delighted to announce that Michael Berry, President of the National Ski Areas Association, will tell the story of how the ski industry positioned itself over the last 10 years to grow participation by 15% by using market research, demographic analysis and development of grass roots growth programs. Over the last decade, the industry has grown from 52 million tickets sold annually to over 60 million. His presentation at the AOA conference will provide information on the strategic initiatives that allowed for a decade of sustained growth for the ski/snowboard resort industry.

Six Steps to Rapid Sales Growth

Stuart Ellis-Myers offers this warning! This tourism attraction sales mastery session is as fast moving as it is intensive. Be prepared to leave this session with immediately usable insights and actions all proven to work in an outdoor adventure work culture. Here are the six steps being presented:
1. Forever break the limiting and deeply negative perception to the words “sales” and “selling”
2. Reservation sales mastery! How to a.n.c.h.o.r. every prospect into a credit card confirmed guest
3. Groundbreaking tourism industry YouTube web video examples no one else is using . . . yet
4. Discover and leverage your unique points of difference
5. How to OVER-WOW 5,000 guests to receive 100,000 referrals
6. How to gain control during a time of recession generated anger, frustration, disappointment and low sales production

For more details and to register for the AOA Marketing and Management Conference in Reno, December 6 – 8 go to

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