America Outdoors Association
America Outdoors Association

October 20, 2011

Register now for the AOA conference!

December 6-8, in Reno, Nevada.

Event Venue: Reno Ballroom

Trade Show Venue: Reno Events Center

Host Hotel: The Silver Legacy Resort 800-687-8733
Group Code  AMOUT

America Outdoors Association Bulletin

Free Social Media and Website Reviews

WOW!  Food so Good You’ll Increase Demand by 15%

Boston University Study Finds High Correlation between Bad Reviews on Yelp and Groupon Offers

With Strong Support from Senator Udall, Ski Area Legislation Passes to Enable Resorts to Offer Summer Activities

Free Social Media and Website Reviews 

Sign-ups for free 20 minute website reviews are available to pre-registered Confluence attendees beginning next week. Conducted on a first come, first served basis at the AOA conference in Reno an email will go out next week to registered attendees to give you an opportunity to sign up. Ron Jones conducts the reviews and his calendar usually fills up fast, so if you have not registered for the conference, click here to register now

If you don’t find at least 3 new ideas to grow revenues, reduce expenses, improve the quality of your staff or customer service, we’ll refund your entire registration fee! Last year 98% of attendees found strategies to grow revenues. 93% found tools to improve the quality of their staff.

Registrations are running strong. We expect attendance to exceed last year’s event and that’s vital to our efforts to serve your interests.

New Mobile App for Conference Info
We’ll have a mobile app soon that will allow you to download the program descriptions, agenda and other important information to your mobile phone. 

Results of Survey Reveal Keys to Business Growth in 2011

Take the survey and get the results instantly.

WOW!  Food so Good You’ll Increase Demand by 15%

Put “WOW!” into your camp menus and services by attending this exclusive program at the AOA conference.  Getting 'Wow' from Your Camp Cooking and Service will give you the opportunity learn and share proven strategies with other successful outfitters on how to take your menus to another level.  Sheila Mills, author of 4 award winning dutch oven cookbooks (McGraw Hill), will lead the session and share her company’s successful strategies that enable them to sell out almost every year.  You’ll share new strategies for meal planning, sourcing foods, recipes, presentation and ways to reward guests and guides.  Many thanks to Sheila and Dave and to those of you who join this program to share the secrets of your success.

Boston University Study Finds High Correlation between Bad Reviews on Yelp and Groupon Offers

Until now there’s been no independent study as to whether Groupon is really good for business.  The hope has been that the steeply discounted trips will generate repeat business or sales of retail items.  In a comprehensive study Boston University Researchers found the marketing concept to be a double edged sword.  While the service does generate new customers, according to the study, “The team found that for merchants, Groupon cuts both ways: the deals lead to a surge in Yelp reviews from new customers, but they also lead to a higher percentage of negative reviews.”  Of course, if you give great service, that should take care of that problem.  A New York Times article recently detailed how Groupon’s well documented financial issues have delayed its IPO.  Now dozens of copycats are springing up, some which are local offering better deals to merchants.  Still some merchants who are desperate for business find Groupon to be a lifeline, according to the Times article.

With Strong Support from Senator Udall Ski Area Legislation Passes to Enable Resorts to Offer Summer Activities

Ski Area Recreational Opportunity Enhancement Act passed the Senate earlier this week with unanimous consent.  The bill enables ski areas to build zip lines and mountain bike trails at ski areas and conduct those activities provided they are consistent with applicable area plans.  The Forest Service had resisted the bill initially but was overwhelmed by bipartisan support for the bill.  The bill requires that the activities
(ii) be located within the developed portions of the ski area;

The authorized activities specifically cited in the bill include:
(A) zip lines,
(B) mountain bike terrain parks and trails,
(C) frisbee golf courses,
(D) ropes courses.

America Outdoors Association
PO Box 10847
Knoxville, TN 37939

Phone: 1-800-524-4814

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