America Outdoors Association
America Outdoors Association

August 22, 2012

We look forward to seeing you in Daytona, December 4-6.


Daytona Registration

America Outdoors Association Bulletin

DOT and OSHA Inspectors Shutdown Outfitter Transport

Industry Benchmarking Survey Form Completed

Welcome to New Members

Tradeshow Nearly Sold Out.  WOGA, RESMARK to Sponsor Events

Mobile Best Practices for Retail

This Week's Online Course

DOT and OSHA Inspectors Shutdown Outfitter Transport

Several outfitters have been shut down this season over alleged violations of FMCSA regulations which are being adopted by states. Most recently a Montana outfitter, whose transportation is intrastate, had their bus transportation shutdown because State DOT inspectors issued a citation claiming the buses did not have adequate emergency exits.  The regulations for this requirement are contained in Part 393.62 for buses used in interstate commerce. Montana has apparently adopted the federal standards for intrastate commerce.  Whether or not Montana’s inspectors are applying the correct rules depends on an obscure definition contained in Part 393.62 and related regulations.  The catch here is the date of manufacture of the bus and the regulations that were in effect at that time.

(a) Buses manufactured on or after September 1, 1994. Each bus with a GVWR of 4,536 kg (10,000 pounds) or less must meet the emergency exit requirements of FMVSS No. 217 (S5.2.2.3) in effect on the date of manufacture. Each bus with a GVWR of more than 4,536 kg (10,000 pounds) must have emergency exits which meet the applicable emergency exit requirements of FMVSS No. 217 (S5.2.2 or S5.2.3) in effect on the date of manufacture.

(b) Buses manufactured on or after September 1, 1973, but before September 1, 1994. (1) Each bus (including a school bus used in interstate commerce for non-school bus operations) with a GVWR of more than 4,536 kg (10,000 lbs.) must meet the requirements of FMVSS No. 217, S5.2.2 in effect on the date of manufacture.

In North Carolina the state OSHA inspectors issued citations to an outfitter whose unharnessed guides were loading rafts on top of buses.  OSHA's "fall protection" requirements start at 6 feet and the word in this situation is that harnessing is required over 12 feet.

States are increasingly being forced to adopt federal standards for a variety of regulations in order to qualify for grants and funding from federal agencies.  So, even if your transportation is intrastate, the trend is to apply federal standards.  The Department of Labor’s Occupational Health and Safety Administration (OSHA) has its own set of requirements which states have to meet.

Industry Benchmarking Survey Form Completed

The industry benchmarking survey form has been reviewed by participating companies and the online form is being prepared.  There is still time to sign up for the study, which will provide you with a report of how your company’s revenue and expenses compare to others in the industry based on 2011 financials.  All data submitted is confidential so your data will only be known to your company.  AOA doesn't see company submitted data.  AOA chose Industry Insights, which has worked with over 200 associations specifically on benchmarking measures.  Industry Insights will help participating companies enter the data to ensure that revenues and expense are categorized appropriately.  Participating companies will get their results by November. 

If you are interested in participating, contact  or call AOA at 865-558-3595. Sign Up Now.

Welcome to New Members

Welcome to the new AOA outfitter members through August 22, 2012.
Adirondack Exposure, Old Forge, NY
BattenKill Canoe, Ltd., Arlington, VT
Black Otter Guide Service, Pray, MT
Bonvoy Adventure Travel, Broken Arrow, OK
Buffalo Camping and Canoeing, St. Joe, AR
Cedars & Sage Outfitters, Birney, MT
Grand Traverse Bike Tours, Suttons Bay, MI
Island Bike & Paddle, Graysonville, MD
River and Earth Adventures, Boone, NC
USA Raft, Erwin, TN

Welcome to the new Vendor/Supplier Members through August 22, 2012.
The Rack Factory, Ferrisburg VT
Uptown Columbus, Inc., Columbus, GA
Group Transportation Services, Hudson, OH
Columbia, Portland, OR
XecuGroup, Montrose, CO

Tradeshow Nearly Sold Out.  WOGA, RESMARK to Sponsor Events.  

As AOA and PPA finalize unification, the positive buzz around the Daytona Beach conference and agenda is intensifying.  The 2012 Marketing and Management Conference tradeshow is nearly sold out.  Discover the latest in new equipment and the hottest new retail items for 2013.  Bring your shopping list for one-stop shopping for all your 2013 season needs.  You’ll probably save enough time and money to pay for your trip. 

Thanks to all the Exhibitors who are participating in this year’s show.

Stay at the Daytona Beach Hilton to get the lowest rate on conference registration.  You'll also help us avoid penalties for not making our contracted room block, which would require us to charge you more for future events.

Registration is open and airfares in to Daytona Beach (DAB) are on sale.  Delta and US Airways fly into Daytona Beach.  Delta’s fares are the lowest as of August 21st.  You may also fly Southwest into Orlando (MCO), which is an hour away, for as low as $408 roundtrip from Salt Lake City (for example) if you book now.  Try a Monday December 10th return departure from Orlando for the lowest fare.  Do Shuttle will take you from Orlando International to the Daytona Beach Hilton round trip for $74 or call AOA (800-524-4814) to get special Budget discounts cards for a free weekend day or $20 off a weekly rental (limited number of discount cards available).  Flights arriving on December 3rd and departing on Monday, December 10th appear to be cheaper than a Friday departure, so stay a couple of extra days to enjoy this wonderful area. 

Special thanks to World Wide Outfitters and Guides for sponsoring the luncheon on Tuesday, December 4th. The election of new officers and board members for 2013 through 2015 will be held at this luncheon the annual meeting of AOA.

RESMARK Systems is sponsoring the keynote speaker, Matt Thornhill’s presentation on Marketing to All Generations. Thornhill will explain how to develop a "universal" target instead of an "ideal" target, discuss positioning that works across all ages, and share examples for "how you say it" to reach all ages with heavy emphasis on what to do and how to do it.  His wrap up will provide you with more specific action and steps to solve the multi-generation marketing riddle.  He ends with a powerful story/metaphor that inspires audience members about how to plan for the future.

Check out these great post conference trip options.
Take the tour at Kennedy Space Center  
Join in on the group paddle to Juniper Springs on Friday.
Or check out St. Augustine, America's oldest continuously occupied city.
See manatee at Blue Spring State Park, 30 minutes from Daytona Beach. Manatees congregate in the spring in the winter months. Or plan a guided red fishing trip from Daytona. 

Thanks to WOGA and RESMARK for supporting AOA’s 2012 Marketing and Management Conference in Daytona Beach.  

Mobile Best Practices for Retail

Check out this article on the best practices for retailing to mobile phone users. 

Join eLearningU for this Week's Online Class: Using Flickr to Promote Your Tourism Destination

A picture is worth a thousand words and with social media pictures are used in so many places. This session will walk you through Flickr--what it is, how to use it, how to leverage it, how to use it to promote your destination and how other destinations are using it. Leave with tips, tools, techniques and resources to help you use Flickr to promote your destination.

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Knoxville, TN 37939

Phone: 1-800-524-4814

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