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America Outdoors E-News
September 21, 2006

Upload Deadline for Database Project Extended to October 1st Forest Service Alaska Region Releases Proposed Final Fee Policy
Forest Service Solicits Proposals for Kern River Whitewater Rafting Record Turnout Expected for America Outdoors' Convention in Salt Lake City
The National Forest Foundation Invites You to Become a "Friend of the Forest" Salt River Tubing Receives Take Pride in America Award

Upload Deadline for Database Project
Extended to October 1st
  In order to accommodate all the companies whose seasons are just winding down but who want to participate in the database marketing project, Ruf Strategic Solutions has extended the deadline for uploading information to October 1. This is an unprecedented opportunity to learn the demographic and lifestyle characteristics of your customers and your prospects, the foundation of any successful direct marketing campaign. Uploads cost $250 for the first file (100,000 records or less) and $100 for each additional file. The AO member price for the reports that cluster your customers or prospects into groups will be between $1,200 and $2,600 depending on the number of participants. These reports would normally cost you $6,500. A program at Confluence in Salt Lake will teach you how to use these reports as the basis for direct marketing.
Forest Service Alaska Region Releases
Proposed Final Fee Policy
The Alaska Region of the Forest Service has issued a proposed final Flat Fee Policy. It does not include fee bidding but sets fees at a standard amount for various activities. The fees vary dramatically from activity to activity. The fees for Remote-Setting Nature Tours are $13.80 per day, while the fee for snowmobiling is $4.87 per day. Road-based Nature Tours are $2.16 per day. Non motorized fresh water boat trips are $2.16 per day, but the rule does not specify whether this category includes whitewater rafting, which does not have its own fee identified in the fee schedule. The Camping fee is $5.68 per day and requires two user days since an overnight stay covers two days.

The rule says that if an outfitter participates in more than one activity, the higher fee will apply. America Outdoors' comments will ask for clarification on which activities are included in each category. The rule is the result of a court ruling in the case The Tongass Conservancy v Glickman and could be precedent setting. The Forest Service has not revealed whether this policy will lead to each region establishing its own fee schedule.

For a copy of the rule send an email to dbrown@americaoutdoors.org. Specify whether you want a PDF copy or hard copy via regular mail. AO will offer comments to members before the deadline of December 14, 2006.
Forest Service Solicits Proposals for Kern River Whitewater Rafting
  The Sequoia National Forest is soliciting proposals for outfitter and guide services for whitewater rafting on three segments of the Kern River in California. Two special use permits will be issued; one for the Forks of the Kern and the Upper Kern and one for the Forks of the Kern, the Upper Kern, and the Lower Kern River. One outfitter may receive both permits.

Outfitters interested in submitting proposals should contact the Forest Service office in Porterville, CA at 559-784-1500. Proposals must follow the prospectus guidelines and be postmarked by Monday, October 23, 2006. Cost for submitting an application is $250. The outfitter awarded the contract will also have to pay for the cost of issuing the permit and financial ability determination. The cost of those processes has not been revealed.

Record Turnout Expected for America Outdoors' Convention in Salt Lake City
  Based on early registrations and reports from board members who recently made calls on behalf of the meeting, attendance for AO's Marketing and Management Conference for Outfitters and Adventure Travel should be the highest this century. As one outfitter commented, "the agenda hits the nail on the head for our company."

"We tried to identify the key marketing and advertising strategies necessary for business growth or cost savings and attract proven experts in each of those areas," said David Brown, America Outdoors Executive Director. "Along with the agenda, the fun and social factor has really made Confluence more attractive than ever."

Registration forms should be in your office by now and the annual Confluence newsletter is in the mail. For immediate information go to Confluence Agenda. Register for the meeting and book your hotel room online by clicking on Confluence Information on the agenda page.
The National Forest Foundation Invites You to Become a "Friend of the Forest"
As the official nonprofit partner of the U.S. Forest Service, the National Forest Foundation (NFF) strengthens the public's role in caring for these treasured lands. To accomplish critical forest conservation goals, the NFF forges partnerships that help Americans connect to their forests through its Friends of the Forest program. This free program connects these Friends via a monthly e-newsletter, tree-mail and a Web site - www.becomeafriend.org - that emphasizes recreation and volunteerism on each National Forest.

The NFF works to ensure that your business can prosper and that your clients continue to enjoy special places that remain healthy and productive for generations to come. America Outdoors and the NFF have established a relationship to help drive traffic to our member companies, and in turn to encourage our clients to become a Friend through the NFF Web site.

There are many options for you to work directly with the NFF to gain recognition for your company and to enroll your clients in this exciting and worthwhile program; examples include: (1) reciprocal Web site links; (2) Friends of the Forest marketing materials; and (3) a program that gives your clients an easy way to contribute to the NFF, and provides your company and our trade association with visibility for the conservation results that we help to accomplish. (Call Cindy Pandini at 866.773.4633 for more information.)
Salt River Tubing Receives Take Pride in America Award
  AO members Henri and Lynda Breault, of Salt River Tubing & Recreation in Mesa AZ, received the 2006 Take Pride in America National Corporate Award for the company's resource stewardship events called "Bag it for Bucks".

The national award honors Salt River Tubing & Recreation for "outstanding stewardship" for the development of the "Bag it for Bucks" program. The program targets the July 4th holiday weekend to encourage responsible stewardship and volunteerism on public lands and provides appreciation for tuber's conservation efforts. Major goals of the program included increased public awareness and respect for National Forest recreational areas and the conservation and preservation of natural resources. To promote resource stewardship, the company provides litter bags to customers and encourages them to "stash and bag" picnic trash while floating on the Lower Salt River.
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America Outdoors® Inc., PO Box 10847, Knoxville, TN, 37939

America Outdoors Staff Title E-mail address
David L. Brown Executive Director dbrown@americaoutdoors.org
Robin Brown Communications Director robin@americaoutdoors.org
Elizabeth Bentley Office Manager office@americaoutdoors.org
Office Phone 865-558-3595
Office Fax 865-558-3598

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