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America Outdoors Association

July 8, 2010

America Outdoors Association Bulletin

Forest Service Study Shows that Recreation Creates 223,000 Jobs in Rural Areas

America Outdoors Association Renegotiating Credit Card Processing Rates for Members

Upcoming Listening Sessions for America’s Great Outdoors Initiative

Forest Service Study Shows that Recreation Creates 223,000 Jobs in Rural Areas

On July 7 Agriculture Secretary Tom Vilsack announced the release of a report showing the economic importance of America's National Forests and Grasslands to rural communities across the country. The updated National Visitor Use Monitoring Report reveals that recreation activities on national forests and grasslands have helped to sustain an estimated 223,000 jobs in rural areas and contributed approximately $14.5 billion annually to the U.S. economy.
"Outdoor recreation is a crucial part of USDA's effort to help generate wealth and economic opportunities in rural America," said Vilsack. "This report demonstrates clearly how recreation activities not only help Americans enjoy a healthier lifestyle and instill an appreciation for the great outdoors, but also sustain thousands of jobs and generate billions of dollars in economic activity in rural communities across the country."

According to the report:

  • Recreation activities on National Forests and Grasslands sustain 223,000 jobs in the rural communities within 50 miles of the National Forests and Grasslands, where visitors purchase goods and services for their recreational activity. These include services of outfitters and guides for whitewater rafting and big game hunting, alpine and Nordic ski areas, and lodging as well as supplies from local businesses such as groceries, fishing tackle, and bicycle rentals.
  • Visitors spend $13 billion directly in those communities within 50 miles of the National Forests and Grasslands. Those dollars spent in turn within the local communities generate $14.5 billion in economic activity.
  • The national estimate for recreation visits to National Forest System lands in 2009 is 173.5 million. Additionally, there were more than 300 million occasions of people driving to simply view the scenery and wildlife on National Forests.
  • Visitor satisfaction is very high, with an overall satisfaction rate of 94 percent.
  • More than 57 percent of visits to National Forest System lands are done primarily for physical activity, such as hiking, biking, and skiing.
  • Approximately 83 percent of visitors are content with the value received for any fees paid.
  • 98 percent of the lands within National Forests and Grasslands can be accessed without paying a fee.
  • Recreation visitation on national forests includes diverse clientele.

Additionally, the report provides data on visitation patterns, visitor activities, visitor satisfaction and future expectations of recreation users on National Forest System lands. The many recreational activities available on public lands also helps support First Lady Michelle Obama's "Let's Move" initiative which aims to get kids and their families more physically active.

The full report is available at: www.fs.fed.us/recreation/programs/nvum.

America Outdoors Association Renegotiating Credit Card Processing Rates for Members

America Outdoors Association is currently renegotiating credit card processing rates and the association agreement for its members’ program.  We’ll let you know when the new program is available.  Our goal is to lower your processing fees with a competitive program.

Upcoming Listening Sessions for America’s Great Outdoors Initiative

• Los Angeles, California: July 8, 3-7 pm
       Registration and other information

• Grand Island, Nebraska: July 12
      Registration and other information
      Youth Listening Session information

• Ashville, North Carolina: July 15, 1-4 pm
      Registration and other information

• Grand Junction, Colorado: July 16
     Registration and other information
     A session is also scheduled for Salt Lake City, Utah in August but registration information is not available.

• August 3 – 6, Salt Lake City, Utah
   For more information go to http://www.doi.gov/americasgreatoutdoors/ 

Don’t Forget the Free Business Reports from the Business Library Available to AOA Members

Some of the topics in the 56 reports include: 

  •  Solving Cash Flow Problems 
  •  How to Value a Business
  •  20 Ways to Build Your Retirement Fund
  •  Auto and Equipment Leasing 
  •  Your Compensation and Benefits 
  •  Selling Your Business 
  •  Buy-Sell Agreements 
  •  Financing a Business 
  •  Business Continuity and Succession Planning 
  •  Renting and Leasing Properties

And there’s much more, including an extensive, 289 page Business Valuation Guidebook that covers 9 ways to increase a business’s value, goodwill and weighted values, and strategies for valuing a service business.  You would pay over $2,000 for the reports that are available to you free with your AOA membership.

How to Access the Reports:

  •  Log-in to the Member Resources page on the AOA site. Only members who are current on their dues will have access to this area.  
  •  You’ll need your user name and password.  
  •  Click on the Business Library at the bottom of Member Resources.  
  •  You’ll have to set-up an account on the Business Library page.  
  •  Select the reports you want in the shopping cart.
  •  Use the code AOA in the shopping cart to get the reports for free.  

Call the AOA office if you have questions about how to access these reports.

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America Outdoors Association
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Phone: 1-800-524-4814

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