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America Outdoors Association


Today.  For AOA's International Marketing and Management Conference, December 7 -9, Salt Lake City, UT

The first 20 registrations are eligible to receive a free 15 minute review of their website at the conference.

Book your rooms online at the Radisson for the lowest available rates!

Staying at the host hotel helps AOA keep the costs of the meeting low and helps us avoid costly penalties for not making our room block.

Thank you!

America Outdoors Association Bulletin

Growing Your Business in the New Economy
AOA Announces the 2010 Marketing and Management Conference Agenda

NPS Names John Wessels as Intermountain Regional Director

Secretaries Salazar and Vilsack Announce Appointments to Wildlife and Hunting Heritage Conservation Council

16 Injured, 1 Killed by Lightning Strikes in Grand Teton National Park

Program to Feature Essential Risk Management Practices in Your Operation

Growing Your Business in the New Economy
AOA Announces the 2010 Marketing and Management Conference Agenda

Most outfitters know the new economic realities require sharpened focus on management and marketing and sales to attract new business, control costs, maintain quality, and improve profitability.  

If you really want to know where the industry is headed, plan to attend AOA's International Marketing and Management Conference in Salt Lake City, UT, December 7 - 9.  The complete program agenda can be found below.  More information on the programming will be posted on the AOA site early next month.  

Book your room reservations by going to http://www.radisson.com/aoa

Register for the conference at Register Here.

Program Schedule – Tuesday, December 7

•    Tourism Economics – The Outlook for Leisure Travel
•    Future Trends in Travel and Tourism
•    Essential Risk Management Practice for Your Outdoor Adventure Program, Part I
•    What Health Care Reform Means to Your Business              
•    Increasing Sales through Generational Marketing
•    Luncheon and Annual Meeting
•    Essential Risk Management Practice for Your Outdoor Adventure Program, Part II  
•    15 Passenger Van Training Protocols
•    Zip Lines and Adventure Course Management
•    PCI Compliance and Strategies to Lower Credit Card Processing Fees
•    Alternatives to Standard Phone and Long Distance              
•    Recruiting Strategies to Create a Culture of Success            
•    Outfitter Expo Trade Show Open
•    Forest Service and BLM – Visitor Use and Capacity Workgroup
•    National Park Service
•    Trade Show Grand Opening

Program Schedule – Wednesday, December 8

•    Winning Marketing Strategies for the New Economy
•    Revelations from a Marketing Mystery Shopper
•    SEO, Mobile, Local, Video – Internet Marketing Tools for 2010
•    Leadership Strategies for Ownership Transition and Succession
•    Team Building – Strategies to Motivate for Peak Performance
•    CRM – Better Management of Customer Data to Improve Your Sales
•    Buying and Selling an Outdoor Recreation Company
•    Tradeshow Open
•    East Regional Meeting
•    West Regional Meeting
•    Speakeasy Party

Program Schedule – Thursday, December 9

•    Using Social Media for Viral Marketing
•    Financial Controls to Prevent Employee Theft
•    Implementing an Integrated Sales Strategy, Part I                
•    Green Travel, Sustainability and ROI
•    Implementing and Integrated Sales Strategy, Part II
•    Using Blogs, Email and Social Media to Acquire and Retain Customers                        
•    Team Building – Five Vital Qualities of Management Leadership
•    Outfitter Expo Trade Show Open
•    Cracker Barrel with BLM
•    Wine and Cheese Closing Social


NPS Names John Wessels as Intermountain Regional Director

NPS Director John Jarvis has named John A. Wessels as the Service’s Intermountain regional director, responsible for leading 5,000 employees and 92 national parks visited by more than 42 million people annually. Wessels, who serves as the region’s associate director for administration, business and technology, assumes his new position in Denver in August.   The Intermountain Region has an annual operating budget of $500 million.  It includes the largest concessions contracting operation in the National Park Service with more than 200 contracts that gross over $425 million annually.  Over the last 18 months, Wessels led the investment of $200 million in American Reinvestment Act fund in the region.

Secretaries Salazar and Vilsack Announce Appointments to Wildlife and Hunting Heritage Conservation Council
Secretary of the Interior Ken Salazar and Department of Agriculture Secretary Tom Vilsack today announced the appointments of 18 people to the Wildlife and Hunting Heritage Conservation Council, a group created earlier this year to advise the two departments about recreational hunting and shooting sports activities and associated wildlife and habitat conservation.

"Maintaining and conserving wildlife habitat and water resources that are so important to America's hunting and angling heritage in the face of today's conservation challenges requires a coordinated effort between federal, state, and local officials and partners in the private sector,” said Vilsack. "The members of Wildlife and Hunting Heritage Conservation Council will play a crucial role in our ongoing efforts to improve the health and management of America's public and private lands."

The secretaries announced the appointment of the following individuals – whose terms begin immediately – to serve on the council for a two-year term:

M. David Allen (Rocky Mountain Elk Foundation)
Jeffrey S. Crane (Congressional Sportsmen’s Foundation)
Robert R. Fithian (Alaska Professional Hunters Association, Inc.)
John E. Frampton (SC Department of Natural Resources)
Thomas Franklin (Theodore Roosevelt Conservation Partnership)
Ron Heward (rancher, Bates Hole/Shirley Basin Sage Grouse Working Group)
Robert Manes (The Nature Conservancy)
Frederick D. Maulson (Great Lakes Indian Fish & Wildlife Commission)
Tommy Millner (Cabela’s)
Robert Model (Boone and Crockett Club)
Joanna Prukop (Freedom to Roam)
Stephen L. Sanetti (National Shooting Sports Foundation)
Larry Schweiger (National Wildlife Federation)
Christine L. Thomas (College of Natural Resources, University of Wisconsin)
George C. Thornton (National Wild Turkey Federation)
John Tomke (Ducks Unlimited)
Howard K. Vincent (Pheasants Forever)
Steve Williams (Wildlife Management Institute)

The council is an official advisory group under the Federal Advisory Committee Act that will help to promote and preserve America’s hunting heritage for future generations. It will also provide a forum for sportsmen and women to advise the federal government on policies related to wildlife and habitat conservation endeavors that (a) benefit recreational hunting; (b) benefit wildlife resources; and (c) encourage partnership among the public, the sporting conservation community, the shooting and hunting sports industry, wildlife conservation organizations, the states, Native American tribes, and the federal government.

16 Injured, 1 Killed by Lightning Strikes in Grand Teton National Park

16 people in 3 separate parties of self-guided climbers were injured by lightning strikes while climbing in Grand Teton National Park.  One climber died after falling 2,000 feet, but it was unclear whether he was killed by lightning or the fall.  Most of the injured suffered burns or neurological impairment from indirect effects of the lightning strikes.  83 NPS personnel participated in the rescue.   No guided climbers were injured and apparently were not in the higher elevations when the storms moved in and surrounded the range with lightning.

In other interesting NPS news, Jack Hanna, TV personality and Director of the Colombus Zoo, was charged by a 125 pound grizzly cub while hiking in Glacier, forcing him to use pepper spray to repel the bear.

Program to Feature Essential Risk Management Practices in Your Operation -- Risk Management at the AOA Conference

The aging population and the changing workforce present new challenges to operators of active travel and outdoor adventure programs.  In this two part series at the AOA conference, risk management expert and attorney Tracey Knutson will examine 6 areas of loss control that you should implement in your outfitting businesses to reduce your liability exposure.  Plus you’ll learn the top ten “Do’s and Don’ts” to keep your staff on track and out of trouble.  Outfitters have identified the aging market as one of the primary risk management concerns in their businesses.  You’ll learn what you and your staff need to do in your marketing, advertising, reservations, welcome orientations and accident/incident response to reduce loss exposure when the unexpected arrives at your doorstep.  You’ll also discover key risk management strategies in workforce management that will help you avoid costly problems from undetected potential liabilities.

We'll also have an operations network on driver training protocols for 15 passenger vans and a discussion group on fatalities in whitewater rafting.

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Knoxville, TN 37939

Phone: 1-800-524-4814

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