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America Outdoors Association

September 10, 2010

All the palookas and kittens will be waiting for you at the Speakeasy party on Wednesday 12/8/10.

Dust off your fedoras and flapper dresses and join us for a swinging time!

America Outdoors Association Bulletin

Take Advantage of Low Airfares by Booking Your Flights to Salt Lake City for
AOA's Marketing and Managment Conference Now!
December 7-9, 2010

Just two of the great marketing and management programs on the agenda that will provide tools you can take home to grow your business.  Click here to register now and save.

Implementing an Integrated Sales Strategy
Understanding how to maximize resources is perhaps one of the biggest factors to creating long-term business success. This workshop series teaches adventure travel outfitters, tour company owners, and outdoor educators how to create powerful integrated sales strategies that dramatically increase the probability of achieving success in their sales & marketing efforts.

Part I  A clear, concise, and measurable strategic sales plan gives outdoor adventure business owners a proactive means of managing their sales activities. Rather than being buffeted by market and economic forces, business owners can chart their own destiny. This workshop helps bring focus to the sales process by providing a straight forward roadmap to sales success. Topics Covered:
• Understanding Your Biggest Assets
• Creating Your Story
• Identifying Your Ideal Customer
• Determining Your Approach
• Monitoring Your Competition
• Developing Proactive Marketing Plans
• Knowing the Sales Process
• Creating A Compelling Sales Campaign 
Part II  To find new opportunities, outfitters and other adventure travel companies must understand their market(s), develop a marketing game plan, and effectively manage all promotional efforts. This workshop is designed to help business owners identify and pursue markets that have the highest potential for developing new customers. Topics Covered:
• Determining Your Target Market
• Identifying Key Prospects
• Uncovering Potential Niche (Vertical) Markets
• Conducting Market Research
• Determining Your Market Share
• Creating Prospect Lists
• Utilizing Your Leads List
• Creating Your Marketing Action Plan
Presented by Chris Calzone of Sonar Selling

Using Social Media for Viral Marketing
Word of Mouth Advertising and Viral Marketing. The social landscape is changing and people have never before had so many ways to express themselves online. In our industry where we are providing fun and exciting experiences and need to make sure we have tools in place to turn our customers into sales people. In this session we will discuss ways to leverage social media and viral marketing techniques to give our customers an outlet for sharing their experiences and help to drive more sales.

SEO, Mobile, Local, Video -- Internet Marketing Tools for 2010
Internet Marketing Tools You Should be Using
Internet Marketing is growing at a rapid pace and keeping up with the latest best practices in SEO is vital to stay ahead. Additionally the growing popularity of video content and mobile devices has forced marketers to find creative ways to optimize for these media channels. In this session we will discuss the latest optimization techniques for each of these channels and arm you with great ideas for incorporating them into your marketing strategy. Ron Jones, Symetri

Make Your Hotel Reservation NOW to Make Sure Your Get a Room in the Hotel with Your Industry Colleagues!
There are several events going on in Salt Lake City - including a Utah Jazz basketball game - that will be filling the hotels. Make sure you get your room secured for the meeting by clicking here for hotel reservations.  Don’t wait until it is too late!

Looking for a Ride or a Roommate for the AOA Conference?
Check out the America Outdoors Association Facebook page and stay in touch with conference updates, network with other members and reconnect with friends. Click on the Discussions tab to start a conversation, whether looking for a roommate, or a ride share to the meeting, post your topic there.

America Outdoors Association
PO Box 10847
Knoxville, TN 37939

Phone: 1-800-524-4814

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