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America Outdoors Association

September 16, 2010

America Outdoors Association Bulletin

If you haven’t filled out the 2010 Season Outcome Survey, take five minutes and see the result instantly!

All Flights to Require Secure Flight Passenger Data 72 Hours in Advance Beginning November 1st.

Register Now for the AOA Marketing and Management Revolution

 Give us your input on the 2010 Season Outcome Survey; take five minutes and see the result instantly!!

Each Spring and Fall America Outdoors Association surveys its members to determine the state of the industry.  While your season may not be complete, you should have a general idea of the outcome for 2010.  We’ve had a great response to the Business Outcome survey.  If you have already participated but want to see the cumulative results click here. 2010 Season Outcome Survey

All Flights to Require Secure Flight Passenger Data 72 Hours in Advance Beginning November 1st

If you’re making airlines reservations over the internet, there is usually a window provided for you to provide your full name, date of birth and gender.  It may be inconspicuous, but beginning November 1st, all airline passengers will require you to provide the information 72 hours prior to departure. The Transportation Security Administration is requiring the data.  Most airlines have a place on their website for your profile.  If necessary, you should update that profile information now to avoid problems at the airport. If you make last minute flight plans, we are not sure what happens but one could expect additional screening measures.
According to the airlines, some reservations may be cancelled unless the data is provided.  American Airlines began inhibiting reservations without the data on September 15th, so you should be prompted to provide it when making reservations.  The real catch may be providing your name EXACTLY as it appears on your identification.  If you have typos or your name varies at all from the government issued identification you use to travel, you will need to make changes as soon as possible.  Some changes require you to call the airline’s customer service number.  For example, if in your Secure Flight Passenger profile, you use your middle initial instead of your middle name and the latter is on your ID you should probably change it well before you fly.

Most airlines will alert your customers, but if you have customers who do not fly regularly, you may want to help them understand this process.

Here is the notice provided by American Airlines:  The next phase in this program requires that effective November 1; all passengers have Secure Flight Passenger Data (SFPD) in their reservation at least 72 hours prior to departure. You will be unable to travel without providing this information.

How will this affect you?

In compliance with this mandate, you will be required to provide Secure Flight Passenger Data (full name, date of birth, gender and redress number*, if applicable):
• To purchase any ticket on or after September 15, 2010, regardless of travel date
• To travel November 1, 2010, or later, regardless of purchase date

Take steps now to be sure you are ready to travel.

You will need to provide Secure Flight Passenger Data:
• If it was not provided when you made your reservation
• For reservations made prior to adding SFPD to your account profile
• For all future reservations
Learn more about Secure Flight and find instructions for handling each of the above scenarios at www.aa.com/secureflight

AOA’s Marketing & Management Revolution, Dec. 7 – 9th
Growing Your Business in the New Economy


  • Learn new advertising and marketing strategies to make your trips appeal to new consumer values.
  • See the latest results of market research. Which market segments offer the greatest potential?
  • Get the latest social media and mobile strategies to keep your company in the loop and up-to-date.
  • Health care reform affects everyone; learn what it means to you and your company.
  • Learn to implement staff level risk management strategies to deal with an aging market and the primary causes of claims against active and adventure travel companies. Learn how to hire and recruit productive employees to build a high performance culture.

WHEN: Registration December 6, 2010, Salt Palace Convention Center
OPENING SOCIAL: December 6, 2010, Clark Planetarium
SEMINARS: December 7-9, 2010.
WHERE:Salt Palace Convention Center
HOTEL: Radisson Salt Lake Downtown 1-800-333-3333, or click here for Online Reservations
WHO SHOULD ATTEND: Outfitters, guest ranch operators, tour operators, professional staff, managers, marketing personnel, retail managers, office staff
FOR INFORMATION CALL: America Outdoors Association ® 1-800-524-4814, 865-558-3595.
OUTFITTER EXPO TRADE SHOW: Click here for a list of Exhibitors

Adam Sacks


Don't miss The Outlook for Leisure Travel, presented by Adam Sacks of Tourism Economics.

Adam is the founder and Managing Director of Tourism Economics; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector. Adam will present Tourism Economics' latest forecasts for the US economy along with a discussion of the implications for leisure travel.

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Phone: 1-800-524-4814

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