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America Outdoors Association

June 12, 2009

America Outdoors Association Bulletin

Protect Your Trademarks on Facebook Today

America Outdoors Association received this important alert from one our law firm partners on preserving your trademarks on Facebook.  We have already applied for our marks.  You will need to have your trademark number to submit your application to Facebook through the link below.  It is quick thankfully.

Facebook, Inc. announced this week that beginning Saturday, June 13th at 12:01 a.m. U.S. EDT, users of the Facebook website will be allowed for the first time to create personalized URLs for their Facebook pages (  That is, a current Facebook URL that consists of randomly generated characters can be amended to a meaningful name or trademark (e.g.þburg).

The new Facebook URLs will make it much easier to find people and businesses using the Facebook search tool as well as Internet search engines. Additionally, the personalized URLs will be easy to remember and can be typed into a web browser directly, further increasing the ease with which people can find and contact people and businesses on Facebook. 

To protect trademark owners from name squatting, which occurs when someone registers a personalized URL for the purpose or intent of profiting, benefiting, and/or sabotaging the rights of another person or business, Facebook allows trademark owners to register on line at  There is no filing fee.  Further information is available at the FaceBook Frequently Asked Questions (FAQ) page, available at

We strongly encourage trademark owners to be proactive in protecting their marks in this process.  The personalized URLs will become available to the public on the morning of June 13, 2009.  Please contact me or Melissa Vallone if you would like assistance with this process or more information at or 312-214-8314.
Paula Cozzi Goedert
Barnes & Thornburg LLP
1 North Wacker Drive
Suite 4400
Chicago, IL 60606
Direct Dial: 312-214-5660
Facsimile: 312-759-5646

America Outdoors Association
PO Box 10847
Knoxville, TN 37939

Phone: 1-800-524-4814

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