SEO Strategies Update
Ron Jones serves on the Board of Directors for SEMPO (Search Engine Marketing Professional Organization), and co-chairs the SEMPO Institute. Ron is also one of the authors for the SEMPO Institute Insiders Guide and Advanced courses. He will be leading these key courses on Search Engine Marketing at the AOA conference.
*The Future of Search
This is your opportunity to invest in the "big picture." Ron Jones will be sharing views on the state of the search engine marketing industry and the latest predictions about its future. Specifically, he will outline the latest reports from SEMPO (Search Engine Marketing Professional Organization) and share insights into the following topics:
- Universal Search
- Mobile and Local Search
- Social Media
- Vertical Search Engines
- Video Search
- Location Based Search
*Making the Most of Web Analytics - Measuring Your Site's ROI
This web analytics workshop will show you the ins and outs of various analytics programs with an emphasis on Google Analytics so that you can learn how to properly set up your account and get the most out of it.
Other points that will be covered:
- Fundamentals of web analytics and why it is important
- Understanding the components of a successful web analytics strategy
- Setting measurement goals – defining how you are going to measure success
- Basic definitions and measurement terms
- Which measurements are most important and what do they mean
- Methods for measuring your sites ROI
- How to setup Google Analytics
- Navigating your way around
- Detailed review on the top 15 report
*Advanced Search Engine Optimization
A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc.) Additionally, the site must satisfy the needs of site visitors.
This workshop will demonstrate that these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
Book Your Rooms at the Silver Legacy Today to Be Assured of Receiving the AOA Conference Rate
You can stay at the Silver Legacy Resort for $69 single/double occupancy from December 6 through December 10th! To make reservations call 800-687-8733 and use the code AMERICA.
The Silver Legacy is the most convenient hotel to the meeting and tradeshow. You must reserve your room now to get this rate.
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Entire Idaho Delegation Sends Forest Service Chief a Letter Asking for Suspension of Permit Cost Recovery
A letter from every member of the Idaho Congressional delegation was recently sent to Chief Tom Tidwell asking the Forest Service to suspend cost recovery for permit processing. The Forest Service in Idaho has sought to recover some of the cost for reissuing permits on the Middle Fork and Upper Main Salmon.
Idaho outfitters are among those hit hardest by the recession since much of their business requires air travel. Outfitters on the Middle Fork pay permit and amenity fees to the Forest Service, which should be sufficient to cover the cost of permit processing. Senators Crapo, Risch and Representatives Simpson and Minnick signed the letter. David Brown, AOA’s Executive Director, met with Chief Tidwell in Washington recently to request suspension of cost recovery.
H.R. 1396 and S. 554 Require CDL's and Electronic Monitors for 9 to 15 Passenger Vans Used in Interstate Commerce
Legislation introduced in the House and Senate call for stringent commercial driver's licenses (CDL's), on-board data recorders, and federally-mandated inspections for drivers of 9 to 15 passenger vans used in interstate commerce.
- Many outfitters and guides and recreation companies use 9 to 15 passenger vans to provide shuttle services for persons who participate in recreation experiences and services along state borders in rural locations.
- The requirement to retrofit vans and require CDL's for seasonal employees is unjustified for outfitting and guiding and will not be feasible for many operators.
Sections 106, 108, and 109 of H.R. 1396 should be modified to include the following language. (The Senate bill has different section numbers.)
- SEC. 106. IMPROVED COMMERCIAL DRIVER'S LICENSE TESTING In Sec. 106 (b) at the end of the paragraph insert: In establishing such regulations, the Secretary shall not require a driver to have such an endorsement where the transportation of passengers by motor vehicle for compensation is not the principal line of business of the motor carrier providing the transportation service.
- SEC. 109. COMMERCIAL MOTOR VEHICLE SAFETY INSPECTION PROGRAMS In Sec. 109 (a) (1) at the end of the paragraph insert: In establishing such regulations, the Secretary shall not require a motor carrier to have such an inspection where the transportation of passengers by motor vehicle for compensation is not the principal line of business of the motor carrier.
Most states have inspection programs. This bill would require a new federal standard.
- SEC. 108. Among the requirements in Sec. 108, vans have to be retrofitted to include:
Electronic On-Board Recorders, Event Data Recorders.
Insert the following language in the appropriate paragraph in Sec. 108. In establishing such regulations, the Secretary shall not require a motor carrier to have on-board recorders or vehicle event data recorders where the transportation of passengers by motor vehicle for compensation is not the principal line of business of the motor carrier.
Write your member of Congress. Click here for model letters you should customize to fit your situation. Fax your letter to Congress. Click here for contact information Congress.org
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