Make the most of Google Analytics as part of your overall data and measurement strategy with this informative webinar, in partnership with Pat Strader of Digital Relativity. We will cover the basics and dive into advanced topics like using click events, annotations, ecommerce conversions and connecting Google Search Console. In addition, we will make an introduction to Google Tag Manager and Google Data Studio as part of your marketing stack.
Pat Strader has more than 20 years of professional experience in marketing and advertising, working with companies to develop branding campaigns and media, organic search, paid search and social media strategies. He has a B.A. in sociology from West Virginia University.