The way people discover, research, and decide on things to do is predominantly online and increasingly peer-to-peer. This creates a unique opportunity to increase the lifetime value of your customers not just in terms of their spend with you, but their capability to introduce your brand to their networks of likeminded friends and family. Learn the forces at play when you actively harness the power of nostalgia from photo and video memories to create more perceived value for your guests that you can also leverage long term to gain more direct bookings.
Speaker Bio: Through her first career in entertainment and hospitality, Meghan Forbes became fascinated with "creating an experience". Later, transitioning into connective technology, Meghan worked with a number of international tech startups bringing new SaaS products to market, which have transformed entire industries. Meghan brings passion and empathy in her endeavors and believes making amazing memories is key to a life well-traveled. In her spare time, you'll find her on her yoga mat!